Adform is one of the integrated advertising partners of Tune, thus you can use this integration to measure and manage your campaigns.
How It Works
The diagram below illustrates how the integration works:
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Note
For more details on tracking mobile app events with Tune, see Tune documentation.
Replace Tracking URL
To track user activity inside the app, you need to replace a Tune tracking URL either as a landing page for the banner or as a destination URL in a tag:
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Create a banner in the Adform platform, or edit the existing one, by tracking link as Click URL.
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Replace the destination URL in the Tags page by clicking
in the tag row you want to edit, selecting the Replace option and pasting the tracking link as the Replace URL.
Variables and Macros
With the Tune mobile app tracking integration, you can add custom variables for tracking in-app events. As a result of the integration, Tune variables are mapped to Adform variables:
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Tune Parameter Name |
Adform Variable |
Macro for Container Tags |
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For more information about the Tune tracking integration, you can contact Site Tracking Support (site-tracking@adform.com).