Check If A Tracking Point is Working

  • Updated

After you implement the tracking point to your website, you can check if the implementation was done correctly and the tracking point is firing:

  • Click chrome.png to download the Adform Site Tracking extension for Chromium-based browsers (Chrome, Edge) to test and troubleshoot your current site tracking implementation. This extension helps to ensure that the right tracking points are firing from the right pages, buttons and events. For more details about implementing and using this extension, see Use the Adform Site Tracking Helper (Chrome Extension).

  • Check the Top Content report under Traffic Evaluation, to see the most popular and the most visited pages of your website. If you see that the information, such as page views, average visit duration, is being updated, you can be sure that the tracking points were implemented correctly and are gathering the information. See Traffic Evaluation for more details.

  • Click export.png to download the .xlsx file with the overview of the tracking points under this advertiser that are firing at this moment. This option doesn't provide the exact information, just an estimation, so you can get an idea about the performance of your tracking points.

  • Generate an HTTP Archive (HAR) that records all web browser requests, including the request and response headers, the body content, and the page load time. It's a highly effective tool for troubleshooting, and when you need to replicate certain issues and/or network conditions. Read more about generating a HAR file from different browsers. You should send the HAR file to the Adform support ( if you need help solving any tracking-related issues, which will give the support specialist more information about the problem.

  • Open Developer Tools, click the Network tab. If the tracking point was implemented successfully, you will see the tracking point library, and the tracking point request that contains the tracking setup ID, tracking point name, and other information sent. This signifies that the network requests are firing, and the tracking points are working.

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