Supported Variables for Custom Mobile App Tracking

Toma
  • Updated

To receive additional data for the installation or in-app events, such as sales values, product information, or other custom data sent by the mobile measurement partner, custom variables need to be employed.

See the list of supported variables that can be appended to the postback URL.

Name

Used in

Value

Decoded parameter name

Report type

Order-level variables

Sales

Order ID

Currency

Basket Size

Gender

Age Group

Country

Order Status

Order

Order

Order

Order

Order

Order

Order

Order

Real

String

String

String

String

String

String

String

sl

id

cur

bsz

gen

age

cntr

ost

Custom reports

Data exports

Custom reports

Custom reports

Custom reports

Custom reports

Custom reports

Data exports

Product-level variables

Product name

Product sales

Product ID

Product category

Product category ID (DCO)

Product count

Weight (DCO weight in rotation)

Step (DCO view, basket, or purchase event)

Product

Product

Product

Product

Product

Product

Product

Product

String

Real

String

String

String

Integer

Integer

Integer

pnm

psl

pid

pgr

cid

pcnt

weight

step

Custom reports

Custom reports

Custom reports

Custom reports

N/A

Custom reports

N/A

N/A

Custom variables

var1 ... var10

sv1 ... sv7

sv8 ... sv96

svn1 and svn2

sv97 ... sv255

svn3 ... svn255

Order

Both

Both

Both

Both

Both

String

String

String

Real

String

Real

var1 ... var10

sv1 ... sv7

sv8 ... sv96

svn1 and svn2

sv97 ... sv255

svn3 ... svn255

Data exports

Custom reports

Data exports

Custom reports

DMP

DMP

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