To receive additional data for the installation or in-app events, such as sales values, product information, or other custom data sent by the mobile measurement partner, custom variables need to be employed.
Note
Clients should transmit only those variables that are necessary for the intended reporting, attribution, or advertising purposes. Variables that could relate to demographic information or other user characteristics should be collected and processed only where permitted under applicable law, with appropriate transparency and consent where required. Sensitive personal data should not be processed unless expressly permitted under applicable law and Adform policies.
See the list of supported variables that can be appended to the postback URL.
|
Name |
Used in |
Value |
Decoded parameter name |
Report type |
|---|---|---|---|---|
|
Order-level variables |
||||
|
Sales Order ID Currency Basket Size Gender Age Group Country Order Status |
Order Order Order Order Order Order Order Order |
Real String String String String String String String |
|
Custom reports Data exports Custom reports Custom reports Custom reports Custom reports Custom reports Data exports |
|
Product-level variables |
||||
|
Product name Product sales Product ID Product category Product category ID (DCO) Product count Weight (DCO weight in rotation) Step (DCO view, basket, or purchase event) |
Product Product Product Product Product Product Product Product |
String Real String String String Integer Integer Integer |
|
Custom reports Custom reports Custom reports Custom reports N/A Custom reports N/A N/A |
|
Custom variables |
||||
|
var1 ... var10 sv1 ... sv7 sv8 ... sv96 svn1 and svn2 sv97 ... sv255 svn3 ... svn255 |
Order Both Both Both Both Both |
String String String Real String Real |
|
Data exports Custom reports Data exports Custom reports DMP DMP |