With mobile app tracking, you can collect information on user behavior and preferences from mobile apps. You can track app downloads, installs, updates, or any other custom events (interactions within the app), and attribute these actions to your campaign on Adform platform. For advanced mobile app tracking solutions and customization options, you can use our partner SDK integrations (for example, Adjust, AppsFlyer, Kochava, or Tune).
For details on setting up specific partner integration, see:
Once you have a tracking SDK link ready, you need to set up a server-side container to make the call and pass the information. For details on how to set this up, see Set Up Server-Side Containers.