Use the Adform Site Tracking Helper (Chrome Extension)

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With the free-of-charge Adform Site Tracking extension for Chromium-based browsers (Chrome, Edge), you can test and troubleshoot your site tracking implementation. This extension helps to ensure that the right tracking points are firing from the right pages, buttons, and events.

You can also use it to identify tracking points, variables, and IDs that the site tracking implementation passes. You can then use the tracking point ID from the extension to:

You can also use the extension to identify the tracking point IDs for retargeting campaigns.

To retarget or extend the users that interacted with the specific tracking point, copy and paste the tracking point ID from the extension to the audience rule builder. For more information, see Build Audiences.

Adform Site Tracking Chromium extension supports first-party and extended IDs (IDs that are provided by publishers or vendors). In the extension, these are called "eIDs".

Use Extension

To use the Adform Site Tracking Chrome extension:

  1. Download the Adform STT TTE extension in the Chrome E-Shop. If using Edge, you can still install the extension using the same URL and path. (In Adform, you can click Site Tracking > Tracking Settings and then click chrome.png.)

  2. Click Add Extension.

  3. Verify that the extension is active in the browser's Manage extensions page. (When you add the extension to your browser, it's usually turned on by default.)

  4. Open the website with the tracking point.

  5. Click st.png in Chrome's menu bar (next to Extensions icon) and check the information in the pop-up window.

If you see the Client ID, the tracking point's path, and its name, you have implemented the tracking point correctly. If you don't see any information in the window, then something's wrong with the implementation.


You can also read about other ways to Check If the Tracking Point is Working.

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