Request Managed Services Support

  • Updated

Adform can perform a full range of consulting and managed services for programmatic and direct advertising. As part of this service, you can outsource tasks to have Adform handle any (or all) tasks from the planning stage to creating reports. Adform, through the Creative Production team, offers end-to-end creative solutions for everything banner-related. You define the level of outsourcing against performing tasks in house in collaboration with your account manager.

Work with industry experts to benefit from the experience, industry relationships, analytical tools, and knowledge of best practices that the Adform Managed Services teams provide. By using Managed Services, you:

  • Effectively use your own resources.

  • Avoid costly advertising mistakes.

  • Increase campaign effectiveness.

Services for Site Tracking

If you use Adform Programmatic Managed Service, the team, free of charge, can set up the site tracking required for running campaigns.

Self-service clients can have Adform perform various activities related to site-tracking solutions if you have insufficient capacity or knowledge. If you are interested in such services, contact your dedicated Adform representative. The Managed Services team can prepare a custom offer based on your needs.


If you don't use DSP Managed Service, site-tracking tasks are not included in the default Managed Services contract or offered proactively. There is no official pricing or billing workflow for this service. However, the Managed Services team can provide such service at an additional cost.

Possible services include:

  • Consult about a potential site-tracking setup.

  • Consult about managing tracking point limits.

  • Create and send standard tracking points.

  • Create custom codes for collecting data with JavaScript.

  • Create custom codes for passing data to third-party pixels.

  • Create custom codes for specialized logic not used in Adform.

  • Create custom codes for specialized tracking points.

  • Create custom codes for a tracking setup (Master tag).

  • Delete tracking points.

  • Generate a data export for variables or other tracking point metrics.

  • Generate cookies collection for a tracking points report.

  • Generate a report on how many conversions have been collected.

  • Manage third part pixels in container tags.

  • Manage conversion settings.

  • Manage filters.

  • Review tracking point implementation.

  • Provide training of site-tracking solutions.

The most convenient way to bill clients is by developing a fee based on an estimated number of hours required each month. The account manager issues an invoice on a monthly basis.

Get Started with Managed Services

The Adform managed service scope and pricing is usually included in your contract under terms and conditions. If not, reach out to your Adform representative. There must be an agreement between the account manager, the Managed Services Team, and you as the client.

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