Learn About Adform Site Tracking

Toma
Toma
  • Updated

With Adform Site Tracking, you can collect user data from websites and apps. The data includes visitors' behavior, activity, intent, or interest signals, which can help you understand your audience better and contribute to data-driven business decisions.

Use Adform Site Tracking to collect pre-defined variables as well as custom variables. Adform follows the highest security and privacy standards to protect the data that you gather.

Benefits of Site Tracking

  • Understand where in the user journey your visitors are to drive them toward completing a conversion.

  • Analyze where your website visitors are coming from.

  • Collect interest and intent signals from e-commerce visitors for re-targeting.

  • Add first-party data to your DMP audiences to build effective first-party audiences and run analysis.

Start Using Adform Site Tracking

Start with Site Tracking by generating tracking point codes in Adform FLOW. A tracking point is any site event defined in the platform, such as a page load or a click. You can define tracking points on the site with the help of tools such as tag managers, or through server-to-server site tracking.

After you generate the tracking point code and implement it on your website, you can collect the tracked data and use it to adjust your campaigns.

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