Reporting Dimensions in Publisher Reports

Advertiser

An advertiser’s name, which served the buy-side campaign and was passed in the bid response (See also Recognized Advertiser.)

Advertiser Domain

An official domain of an advertiser, which is also found in the bid response

Auction Type

Open (second-price auctions) or Fixed (fixed-price deals)

Banner

A banner name

Banner Attribute n

Label(s) assigned to banners For information, see Manage Labels .

Banner ID

A banner ID assigned by Adform

Banner Size

The size of a banner (width x height) in pixels

Banner Type

The type of creative format (Common banner types include Link, Rich Media, Keyword, Image, and Video.)

Buy Type

An auction buy type: Open or Fixed (deal) trading

Buyer

An advertiser’s 'seat' or account name, which served the buy-side campaign and was passed in the bid response

Campaign

A campaign name (Set by the publishers' own campaigns through the Publisher Ad Server.)

Campaign ID

A campaign ID specified by Adform

City

A city name based on each user’s IP address (Adform uses an external IP database to determine the city.)

Click Details

A banner tag or keyword (If a banner has multiple click tags, this indicates clicks for each click tag name separately.)

Client

A client or advertiser name as defined in the Publisher Ad Server

Continent

A continent name based on each user’s IP address (Adform uses an external IP database to determine the continent.)

Country

A country name based on each user’s IP address (Adform uses an external IP database to determine the country.)

Creative

The creative template name for inventory placement (For information, see Define Supported Media for Placements.)

DATE

See Date, Month, Weekdays, Year, Year-Month, Year-Week.

Date

Date as a combination of day, month, and year (The date format depends on the regional settings under the user profile.)

Deal ID: Deal Name

A combination of a deal ID and a deal name (The publisher creates the name on SSP; Adform generates a unique ID for it.)

Deal Name

A deal name

Demand Partner

The name of the DSP, ad network, or exchange that served the buy-side campaign or ad (For information, see Connected Demand Partners.)

Demand Source

The type of demand source: Real-Time or Direct

Device

Device used to visit the site: desktop, tablet, mobile, or smart TV

Domain

The publisher's domain specified in publisher or placement settings.

GEOGRAPHICAL

See City, Continent, Country, Region.

Line Item

A Publisher Ad Server line item

Line Item ID

A line item ID set by Adform

Month

Time dimension by month (January, February, and so forth)

Operating System

The browser operating system used to visit the site

Package

A package name used to group multiple placements into one sellable unit.

Placement

Publisher's placement title For information, see Set Up Placements.

Placement ID

Placement ID set by Adform and generated when creating a placement

Placement Size

The size of a banner placement or an ad slot

Placement Type

A placement type: Web, Mobile In-App, and Video

Publisher

Publisher’s name (For information, see Create Publisher Settings)

Publisher: Placement

Combination of publisher and placement name

Recognized Advertiser

A name of a recognized advertiser (See also Advertiser.)

Region

A region name based on each user’s IP address (Adform uses an external IP database to determine the region.)

Screen Resolution

Screen resolution of the user's device used to visit the site in pixels (for example, 1024x600) (Requires JavaScript tags.)

Tags

Tag names

Weekdays

The day of the week (Sunday, Monday, and so forth)

Winning Price Type

Auction decision used to determine the clearing (or winning) price for the impression: Floor price, Soft floor price, 2nd highest price, Fixed price (for deals), Fixed price (for Header Bidding), Own price

Year

The year in four digits

Year-Month

A year-month combination of 4-digit year and month’s name

Year-Week

Combination of 4-digit year and 2-digit week number