In reports, dimensions group data in a meaningful way.
A
Dimension |
Description |
---|---|
Advertiser |
An advertiser’s name, which served the buy-side campaign and was passed in the bid response (See also Recognized Advertiser.) NoteSome external DSPs don't pass advertiser information within a bid response. These advertisers appear as Advertiser: N/A in reports. For these advertisers, Adform maps creative items and ads with their URLs and provides the mapped name as a Recognized Advertiser. |
Advertiser Domain |
An official domain of an advertiser, which is also found in the bid response |
Auction Type |
Open (second-price auctions) or Fixed (fixed-price deals) |
B
Dimension |
Description |
---|---|
Banner |
A banner name |
Banner Attribute n |
Label(s) assigned to banners For information, see Manage Labels . |
Banner ID |
A banner ID assigned by Adform |
Banner Size |
The size of a banner (width x height) in pixels |
Banner Type |
The type of creative format (Common banner types include Link, Rich Media, Keyword, Image, and Video.) |
Buy Type |
An auction buy type: Open or Fixed (deal) trading |
Buyer |
An advertiser’s 'seat' or account name, which served the buy-side campaign and was passed in the bid response |
C
Dimension |
Description |
---|---|
Campaign |
A campaign name (Set by the publishers' own campaigns through the Publisher Ad Server.) |
Campaign ID |
A campaign ID specified by Adform |
City |
A city name based on each user’s IP address (Adform uses an external IP database to determine the city.) |
Click Details |
A banner tag or keyword (If a banner has multiple click tags, this indicates clicks for each click tag name separately.) |
Client |
A client or advertiser name as defined in the Publisher Ad Server |
Continent |
A continent name based on each user’s IP address (Adform uses an external IP database to determine the continent.) |
Country |
A country name based on each user’s IP address (Adform uses an external IP database to determine the country.) |
Creative |
The creative template name for inventory placement (For information, see Define Supported Media for Placements.) |
D
Dimension |
Description |
---|---|
DATE |
See Date, Month, Weekdays, Year, Year-Month, Year-Week. |
Date |
Date as a combination of day, month, and year (The date format depends on the regional settings under the user profile.) |
Deal ID: Deal Name |
A combination of a deal ID and a deal name (The publisher creates the name on SSP; Adform generates a unique ID for it.) |
Deal Name |
A deal name |
Demand Partner |
The name of the DSP, ad network, or exchange that served the buy-side campaign or ad (For information, see Connected Demand Partners.) |
Demand Source |
The type of demand source: Real-Time or Direct |
Device |
Device used to visit the site: desktop, tablet, mobile, or smart TV |
Domain |
The publisher's domain specified in publisher or placement settings. |
G
L
Dimension |
Description |
---|---|
Line Item |
A Publisher Ad Server line item |
Line Item ID |
A line item ID set by Adform |
M
O
P
Dimension |
Description |
---|---|
Package |
A package name used to group multiple placements into one sellable unit. NoteThis is a legacy function. This information is not maintained in Adform Help. |
Placement |
Publisher's placement title For information, see Set Up Placements. |
Placement ID |
Placement ID set by Adform and generated when creating a placement |
Placement Size |
The size of a banner placement or an ad slot |
Placement Type |
A placement type: Web, Mobile In-App, and Video |
Publisher |
Publisher’s name (For information, see Create Publisher Settings) |
Publisher: Placement |
Combination of publisher and placement name |
R
Dimension |
Description |
---|---|
Recognized Advertiser |
A name of a recognized advertiser (See also Advertiser.) NoteSome external DSPs don't pass advertiser information within a bid response. These advertisers appear as Advertiser: N/A in advertiser reports. For these advertisers, Adform maps creative items and ads with their URLs and provides the mapped name as a Recognized Advertiser. |
Region |
A region name based on each user’s IP address (Adform uses an external IP database to determine the region.) |
S
Dimension |
Description |
---|---|
Screen Resolution |
Screen resolution of the user's device used to visit the site in pixels (for example, 1024x600) (Requires JavaScript tags.) |
T
W
Dimension |
Description |
---|---|
Weekdays |
The day of the week (Sunday, Monday, and so forth) |
Winning Price Type |
Auction decision used to determine the clearing (or winning) price for the impression: Floor price, Soft floor price, 2nd highest price, Fixed price (for deals), Fixed price (for Header Bidding), Own price |