Reporting Dimensions in Publisher Reports

Toma
  • Updated

In reports, dimensions group data in a meaningful way.

A-C

A

Dimension

Description

Advertiser

An advertiser’s name, which served the buy-side campaign and was passed in the bid response (See also Recognized Advertiser.)

Note

Some external DSPs don't pass advertiser information within a bid response. These advertisers appear as Advertiser: N/A in reports. For these advertisers, Adform maps creative items and ads with their URLs and provides the mapped name as a Recognized Advertiser.

Advertiser Domain

An official domain of an advertiser, which is also found in the bid response

Auction Type

Open (second-price auctions) or Fixed (fixed-price deals)

B

Dimension

Description

Banner

A banner name

Banner Attribute n

Label(s) assigned to banners For information, see Manage Labels .

Banner ID

A banner ID assigned by Adform

Banner Size

The size of a banner (width x height) in pixels

Banner Type

The type of creative format (Common banner types include Link, Rich Media, Keyword, Image, and Video.)

Buy Type

An auction buy type: Open or Fixed (deal) trading

Buyer

An advertiser’s 'seat' or account name, which served the buy-side campaign and was passed in the bid response

C

Dimension

Description

Campaign

A campaign name (Set by the publishers' own campaigns through the Publisher Ad Server.)

Campaign ID

A campaign ID specified by Adform

City

A city name based on each user’s IP address (Adform uses an external IP database to determine the city.)

Click Details

A banner tag or keyword (If a banner has multiple click tags, this indicates clicks for each click tag name separately.)

Client

A client or advertiser name as defined in the Publisher Ad Server

Continent

A continent name based on each user’s IP address (Adform uses an external IP database to determine the continent.)

Country

A country name based on each user’s IP address (Adform uses an external IP database to determine the country.)

Creative

The creative template name for inventory placement (For information, see Define Supported Media for Placements.)

D-F

D

Dimension

Description

DATE

See Date, Month, Weekdays, Year, Year-Month, Year-Week.

Date

Date as a combination of day, month, and year (The date format depends on the regional settings under the user profile.)

Deal ID: Deal Name

A combination of a deal ID and a deal name (The publisher creates the name on SSP; Adform generates a unique ID for it.)

Deal Name

A deal name

Demand Partner

The name of the DSP, ad network, or exchange that served the buy-side campaign or ad (For information, see Connected Demand Partners.)

Demand Source

The type of demand source: Real-Time or Direct

Device

Device used to visit the site: desktop, tablet, mobile, or smart TV

Domain

The publisher's domain specified in publisher or placement settings.

G-I

G

Dimension

Description

GEOGRAPHICAL

See City, Continent, Country, Region.

J-L

L

Dimension

Description

Line Item

A Publisher Ad Server line item

Line Item ID

A line item ID set by Adform

M-O

M

Dimension

Description

Month

Time dimension by month (January, February, and so forth)

O

Dimension

Description

Operating System

The browser operating system used to visit the site

P-S

P

Dimension

Description

Package

A package name used to group multiple placements into one sellable unit.

Note

This is a legacy function. This information is not maintained in Adform Help.

Placement

Publisher's placement title For information, see Set Up Placements.

Placement ID

Placement ID set by Adform and generated when creating a placement

Placement Size

The size of a banner placement or an ad slot

Placement Type

A placement type: Web, Mobile In-App, and Video

Publisher

Publisher’s name (For information, see Create Publisher Settings)

Publisher: Placement

Combination of publisher and placement name

R

Dimension

Description

Recognized Advertiser

A name of a recognized advertiser (See also Advertiser.)

Note

Some external DSPs don't pass advertiser information within a bid response. These advertisers appear as Advertiser: N/A in advertiser reports. For these advertisers, Adform maps creative items and ads with their URLs and provides the mapped name as a Recognized Advertiser.

Region

A region name based on each user’s IP address (Adform uses an external IP database to determine the region.)

S

Dimension

Description

Screen Resolution

Screen resolution of the user's device used to visit the site in pixels (for example, 1024x600) (Requires JavaScript tags.)

T-V

T

Dimension

Description

Tags

Tag names

W-Z

W

Dimension

Description

Weekdays

The day of the week (Sunday, Monday, and so forth)

Winning Price Type

Auction decision used to determine the clearing (or winning) price for the impression: Floor price, Soft floor price, 2nd highest price, Fixed price (for deals), Fixed price (for Header Bidding), Own price

Y

Dimension

Description

Year

The year in four digits

Year-Month

A year-month combination of 4-digit year and month’s name

Year-Week

Combination of 4-digit year and 2-digit week number

Was this article helpful?

/
How we can make it better?

Thank you for your feedback!