In reports, dimensions group data in a meaningful way.
A-C
A
|
Dimension |
Description |
|---|---|
|
Advertiser |
An advertiser’s name, which served the buy-side campaign and was passed in the bid response (See also Recognized Advertiser.) NoteSome external DSPs don't pass advertiser information within a bid response. These advertisers appear as Advertiser: N/A in reports. For these advertisers, Adform maps creative items and ads with their URLs and provides the mapped name as a Recognized Advertiser. |
|
Advertiser Domain |
An official domain of an advertiser, which is also found in the bid response |
|
Auction Type |
Open (second-price auctions) or Fixed (fixed-price deals) |
B
|
Dimension |
Description |
|---|---|
|
Banner |
A banner name |
|
Banner Attribute n |
Label(s) assigned to banners For information, see Manage Labels . |
|
Banner ID |
A banner ID assigned by Adform |
|
Banner Size |
The size of a banner (width x height) in pixels |
|
Banner Type |
The type of creative format (Common banner types include Link, Rich Media, Keyword, Image, and Video.) |
|
Bid Loss Reason |
The reason why a bid from DSP didn’t win the auction. (If a bid won the auction, this dimension shows "Bid Won".) See the list of all bid loss reasons. Use this dimension together with bid count (for bid loss reasons) metric to identify the number of bids lost for each reason. |
|
Buy Type |
An auction buy type: Open or Fixed (deal) trading |
|
Buyer |
An advertiser’s 'seat' or account name, which served the buy-side campaign and was passed in the bid response |
C
|
Dimension |
Description |
|---|---|
|
Campaign |
A campaign name (Set by the publishers' own campaigns through the Publisher Ad Server.) |
|
Campaign ID |
A campaign ID specified by Adform |
|
City |
A city name based on each user’s IP address (Adform uses an external IP database to determine the city.) |
|
Client |
A client or advertiser name as defined in the Publisher Ad Server |
|
Continent |
A continent name based on each user’s IP address (Adform uses an external IP database to determine the continent.) |
|
Country |
A country name based on each user’s IP address (Adform uses an external IP database to determine the country.) |
|
Creative |
The creative template name for inventory placement (For information, see Define Supported Media for Placements.) |
|
Custom Fee (Publisher) Type |
A publisher custom fee type — fixed CPM or Revenue share (%). Revenue-related dimensions are dedicated only to SSP and shouldn’t be used for PAS. |
|
Custom Fee (Deal) Type |
A deal custom fee type — fixed CPM or Revenue share (%). Revenue-related dimensions are dedicated only to SSP and shouldn’t be used for PAS. |
|
Custom Fee (Publisher) Value |
Groups data by the custom fee values set on publisher level. |
|
Custom Fee (Deal) Value |
Groups data by the custom fee values set on deal level. |
D-F
D
|
Dimension |
Description |
|---|---|
|
DATE |
See Date, Month, Weekdays, Year, Year-Month, Year-Week. |
|
Date |
Date as a combination of day, month, and year (The date format depends on the regional settings under the user profile.) |
|
Deal ID: Deal Name |
A combination of a deal ID and a deal name (The publisher creates the name on SSP; Adform generates a unique ID for it.) |
|
Deal Name |
A deal name |
|
Demand Partner |
The name of the DSP, ad network, or exchange that served the buy-side campaign or ad (For information, see Connected Demand Partners.) |
|
Demand Source |
The type of demand source: Real-Time or Direct |
|
Device |
Device used to visit the site: desktop, tablet, mobile, or smart TV |
|
Domain |
The publisher's domain specified in publisher or placement settings. |
G-I
G
J-L
L
|
Dimension |
Description |
|---|---|
|
Line Item |
A Publisher Ad Server line item |
|
Line Item ID |
A line item ID set by Adform |
M-O
M
O
P-S
P
|
Dimension |
Description |
|---|---|
|
Package |
A package name used to group multiple placements into one sellable unit. NoteThis is a legacy function. This information is not maintained in Adform Help. |
|
Placement |
Publisher's placement title For information, see Set Up Placements. |
|
Placement ID |
Placement ID set by Adform and generated when creating a placement |
|
Placement Size |
The size of a banner placement or an ad slot |
|
Placement Type |
A placement type: Web, Mobile In-App, and Video |
|
Publisher |
Publisher’s name (For information, see Create Publisher Settings) |
|
Publisher: Placement |
Combination of publisher and placement name |
R
|
Dimension |
Description |
|---|---|
|
Recognized Advertiser |
A name of a recognized advertiser (See also Advertiser.) NoteSome external DSPs don't pass advertiser information within a bid response. These advertisers appear as Advertiser: N/A in advertiser reports. For these advertisers, Adform maps creative items and ads with their URLs and provides the mapped name as a Recognized Advertiser. |
|
Region |
A region name based on each user’s IP address (Adform uses an external IP database to determine the region.) |
S
|
Dimension |
Description |
|---|---|
|
Screen Resolution |
Screen resolution of the user's device used to visit the site in pixels (for example, 1024x600) (Requires JavaScript tags.) |
T-V
T
W-Z
W
|
Dimension |
Description |
|---|---|
|
Weekdays |
The day of the week (Sunday, Monday, and so forth) |
|
Winning Price Type |
Auction decision used to determine the clearing (or winning) price for the impression: Floor price, Soft floor price, 2nd highest price, Fixed price (for deals), Fixed price (for Header Bidding), Own price |