Native ads match the visual design of the web page or app. To appear as natural elements of the associated page or app, native ads implement metadata elements (such as headlines, thumbnail images, logo images, and descriptions).
With Adform, you can use a native ads creative template, adjust parameters, and assign that template to a placement. You can handle publisher’s requests with header bidding or with standard ADX delivery. For detailed information see Set Up Native Inventory.
Adform Recommendations for Native Ads
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Headline |
30 characters or less (standalone copy) |
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Description |
120 characters or less (standalone copy) |
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Brand Name |
25 characters or less |
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Icon Image |
.jpeg (.jpg) or, preferably, transparent.png Minimum (recommended) size: 300 x 300 pixels |
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Thumbnail Image |
Recommended ratio 1:1 (can vary by publisher; all ratios are supported) Text-free image: .jpeg (.jpg) or .png Minimum size: 500 x 500 pixels Recommended size: 1200 x 1200 pixels (can vary by publisher) |
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Maximum File Size |
2 MB |
Native Ads Limitations
When building a native banner, keep in mind the following limitations:
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Rotators, schedules, nested rotators, storytelling, and other composite ad types aren't supported.
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Video assets aren't supported.