Guidelines for Native Ads

  • Updated

Native ads match the visual design of the web page or app. To appear as natural elements of the associated page or app, native ads implement metadata elements (such as headlines, thumbnail images, logo images, and descriptions).

With Adform, you can use a native ads creative template, adjust parameters, and assign that template to a placement. You can handle publisher’s requests with header bidding or with standard ADX delivery. For detailed information see Set Up Native Inventory.

Adform Recommendations for Native Ads


30 characters or less (standalone copy)


120 characters or less (standalone copy)

Brand Name

25 characters or less

Brand Logo

.jpeg (.jpg) or, preferably, transparent.png

Minimum (recommended) size: 300 x 300 pixels

Native Image

Ratio 1:1

Text-free image: .jpeg (.jpg) or .png

Minimum size: 500 x 500 pixels

Recommended: 1200 x 1200 pixels

Maximum File Size

2 MB

Native Ads Limitations

When building a native banner, keep in mind the following limitations:

  • Rotators, schedules, nested rotators, storytelling, and other composite ad types aren't supported.

  • Video assets aren't supported.

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