Header bidding is the most common way to integrate an SSP on a publisher's site. You can use it to expand access to demand by collecting bids from several SSPs. With each available impression, you can earn the highest price possible. Therefore, header bidding can help you expand your business.
With the header bidding solution, you as a publisher create a short delay in your ad serving to obtain bids from many SSPs and ad exchanges. In this way, you can receive high-value bids on your inventory that may be unavailable through your primary ad server and exchange. The returned bids are then passed into the ad server so they can compete with direct demand and the primary ad server’s exchange on a level playing field.
For more information about header bidding, go to Prebid documentation.
Set up ad requests:
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Copy placement ID from placement list.
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Carry out the mapping of the placements.
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Implement the header bidding setup to the website.
Note
Read more about setting up header bidding for SSP and for Publisher Ad Server.
For more details, read about Adform OpenRTB setup.