You can upload audiences built on other platforms to Adform. You can use an uploaded audience for campaign targeting, website personalization, or Dynamic Creative Optimization (DCO) in the Adform buy or sell-side platform.
To import data from external platforms:
-
Contact DMP Support (audiencebase@adform.com) to activate the platform within your DMP account.
Note
You can activate only one integration per DMP account.
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Create the audiences in your Adform DMP account to retrieve the data from the external data platform.
Important
The Owner ID must be identical to the one on the external data platform.
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Prepare the setup on the external platform's side. If you have any questions about this, please reach out to that platform's representative.
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You can use the Size report to check when your audiences are populated and ready to use.
A list of supported import integrations:
|
Platform |
Supported ID Types |
Comments |
|---|---|---|
|
1plusX |
Third-party cookies, first-party IDs (Petra ID, Shared ID, Panorama ID) |
|
|
Adobe Audience Manager |
Third-party cookies, MAIDs |
|
|
Blendee CDP (former Neodata) |
Third-party cookies, MAIDs |
|
|
BlueConic |
Third-party cookies |
|
|
Eulerian |
Third-party cookies |
|
|
Bloomreach (former Exponea) |
Third-party cookies |
Skip step 2 in the process above. For more information, see Bloomreach documentation. |
|
LiveRamp |
Third-party cookies, first-party IDs (Ramp ID), MAIDs |
|
|
Lotame |
Third-party cookies, first-party IDs (Panorama ID), MAIDs |
|
|
Mediarithmics |
Third-party cookies, MAIDs |
|
|
Neustar |
Third-party cookies, MAIDs |
|
|
Oracle BlueKai |
Third-party cookies, MAIDs |
The Owner ID is the Campaign ID on Oracle. Oracle creates the Campaign ID once it generates the export. Mapping requests from BlueKai are sent automatically to the DMP Support team. |
|
Piano (former Cxense) |
Third-party cookies, first-party IDs (ID5) |
This integration doesn't require any manual audience mapping. Piano automatically transfers audiences. You need to have a DMP user for this integration and fill in the details on Piano side. For more information, see Piano documentation. |
|
Relay42 |
Third-party cookies, first-party IDs (ID5) |
For information, see Audience Activation on CDP data with Adform DMP and Relay42. |
|
Semasio |
Third-party cookies, MAIDs |
When audiences are ready in the Adform DMP, you need to inform Semasio to start exporting the data with a server-to-server transfer. |
|
Tealium |
Third-party cookies, first-party IDs, MAIDs |
For information, see Tealium CDP Import Integration with Adform. |
|
The ADEX |
Third-party cookies, first-party IDs (ID5), MAIDs |
|
|
Weborama |
Third-party cookies |
|
|
Zeotap CDP |
Third-party cookies, MAIDs |
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