You can upload audiences built on other platforms to Adform. You can use an uploaded audience for campaign targeting, website personalization, or Dynamic Creative Optimization (DCO) in the Adform buy-side or sell-side platform.
To import data from external platforms:
-
Contact DMP Support (audiencebase@adform.com) to activate the platform within your DMP account.
Note
You can activate only one integration per DMP account.
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Create the audiences in your Adform DMP account to retrieve the data from the external data platform.
Important
The Owner ID must be identical to the one on the external data platform.
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Prepare the setup on the external platform side. If you have any questions about this, please reach out to that platform's representative.
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You can use the Size report to check when your audiences are populated and ready to use.
A list of supported import integrations:
|
Platform |
Supported ID Types |
Comments |
|---|---|---|
|
1plusX |
Third-party cookies, first-party IDs (publisher ID or proprietary ID) |
Skip step 2 in the process described above. Platform uploads a taxonomy file into the s3 bucket, which creates the segments automatically. |
|
Adobe Audience Manager |
Third-party cookies, MAIDs |
Follow the process described above. |
|
Blendee (former Neodata) |
Third-party cookies, MAIDs |
Skip step 2 in the process described above. Platform creates the audience and populates it via API. |
|
BlueConic |
Third-party cookies |
Follow the process described above. |
|
Eulerian |
Third-party cookies |
Follow the process described above. Data available in the Data Provider seat or can be shared into client’s connector accounts. |
|
Bloomreach (former Exponea) |
Third-party cookies |
Skip step 2 in the process described above. Platform creates the audience and populates it via API. For more information, see Bloomreach documentation. |
|
LiveRamp |
Third-party cookies, first-party IDs (Ramp ID), MAIDs |
Follow the process described above. Allows data onboarding to Liveramp marketplace account or to client’s DMP accounts. For custom segments, inform Adform DMP team to map the segments with the provided data from Liveramp data push. |
|
Lotame |
Third-party cookies, first-party IDs (Panorama ID), MAIDs |
Follow the process described above. For custom segments, Lotame team will contact Adform DMP team to map the segments. |
|
Mediarithmics |
Third-party cookies, MAIDs |
Follow the process described above. |
|
Neustar |
Third-party cookies, MAIDs |
Follow the process described above. |
|
Piano (former Cxense) |
Third-party cookies, first-party IDs (ID5) |
Skip step 2 in the process described above. Platform creates the audience and populates it via API. This integration doesn't require any manual audience mapping. Piano automatically transfers audiences. You need to have a DMP user for this integration and fill in the details on Piano side. NoteYou need to create a user for this integration and fill in the details on Piano side. For more information, see Piano documentation. |
|
Raptor |
First-party IDs (universal ID or proprietary ID) |
Skip step 2 in the process described above. Platform creates the audience and populates it via API. |
|
Relay42 |
Third-party cookies, first-party IDs (ID5) |
Skip step 2 in the process described above. Platform creates the audience and populates it via API. For information, see Audience Activation on CDP data with Adform DMP and Relay42. |
|
Salesforce Data Cloud |
First-party IDs (proprietary ID), MAIDs |
Follow the process described above. For more information, see Onboard Audiences From Salesforce Data Cloud. |
|
Semasio |
Third-party cookies, MAIDs |
Follow the process described above. |
|
Tealium |
Third-party cookies, first-party IDs, MAIDs |
Skip step 2 in the process described above. Platform creates the audience and populates it via API. For information, see Tealium CDP Import Integration with Adform. |
|
The ADEX |
Third-party cookies, first-party IDs (ID5), MAIDs |
Follow the process described above. |
|
Weborama |
Third-party cookies |
Follow the process described above. |
|
Zeotap |
Third-party cookies, first-party IDs (ID5), MAIDs |
Skip step 2 in the process described above. Platform creates the audience and populates it via API. For information, see Zeotap documentation. |