Overview of Supported Import Integrations

Greta
Greta
  • Updated

You can upload audiences built on other platforms to Adform. You can use an uploaded audience for campaign targeting, website personalization, or Dynamic Creative Optimization (DCO) in the Adform buy-side or sell-side platform.

To import data from external platforms:

  1. Contact DMP Support (audiencebase@adform.com) to activate the platform within your DMP account.

    Note

    You can activate only one integration per DMP account.

  2. Create the audiences in your Adform DMP account to retrieve the data from the external data platform.

    Important

    The Owner ID must be identical to the one on the external data platform.

  3. Prepare the setup on the external platform side. If you have any questions about this, please reach out to that platform's representative.

  4. You can use the Size report to check when your audiences are populated and ready to use.

A list of supported import integrations:

Platform

Supported ID Types

Comments

1plusX

Third-party cookies, first-party IDs (publisher ID or proprietary ID)

Adobe Audience Manager

Third-party cookies, MAIDs

Blendee (former Neodata)

Third-party cookies, MAIDs

BlueConic

Third-party cookies

Eulerian

Third-party cookies

Bloomreach (former Exponea)

Third-party cookies

Skip step 2 in the process above.

For more information, see Bloomreach documentation.

LiveRamp

Third-party cookies, first-party IDs (Ramp ID), MAIDs

Lotame

Third-party cookies, first-party IDs (Panorama ID), MAIDs

Mediarithmics

Third-party cookies, MAIDs

Neustar

Third-party cookies, MAIDs

Oracle BlueKai

Third-party cookies, MAIDs

The Owner ID is the Campaign ID on Oracle.

Oracle creates the Campaign ID once it generates the export.

Mapping requests from BlueKai are sent automatically to the DMP Support team.

Piano (former Cxense)

Third-party cookies, first-party IDs (ID5)

This integration doesn't require any manual audience mapping. Piano automatically transfers audiences. You need to have a DMP user for this integration and fill in the details on Piano side.

For more information, see Piano documentation.

Raptor

Firsty-party IDs (universal ID or proprietary ID)

Relay42

Third-party cookies, first-party IDs (ID5)

For information, see Audience Activation on CDP data with Adform DMP and Relay42.

Semasio

Third-party cookies, MAIDs

When audiences are ready in the Adform DMP, you need to inform Semasio to start exporting the data with a server-to-server transfer.

Tealium

Third-party cookies, first-party IDs, MAIDs

For information, see Tealium CDP Import Integration with Adform.

The ADEX

Third-party cookies, first-party IDs (ID5), MAIDs

Weborama

Third-party cookies

Zeotap

Third-party cookies, first-party IDs (ID5), MAIDs

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