Import Audiences from Third-Party DMPs and CDPs

Greta
Greta
  • Updated

You can upload audiences built on other platforms to Adform. You can use an uploaded audience for campaign targeting, website personalization, or Dynamic Creative Optimization (DCO) in the Adform buy or sell-side platform.

To import data from external platforms:

  1. Contact DMP Support (audiencebase@adform.com) to activate the platform within your DMP account.

    Note

    You can activate only one integration per DMP account.

  2. Create the audiences in your Adform DMP account to retrieve the data from the external data platform.

    Important

    The Owner ID must be identical to the one on the external data platform.

  3. Prepare the setup on the external platform's side. If you have any questions about this, please reach out to that platform's representative.

  4. You can use the Size report to check when your audiences are populated and ready to use.

A list of supported import integrations:

Platform

Comments

1plusX

Adobe Audience Manager

BlueConic

Eulerian

LiveRamp

Lotame

Oracle BlueKai

The Owner ID is the Campaign ID on Oracle.

Oracle creates the Campaign ID once it generates the export.

Mapping requests from Bluekai are sent automatically to the DMP Support team.

Piano (former Cxense)

This integration doesn't require any manual audience mapping. Piano automatically transfers audiences. You need to have a DMP user for this integration and fill in the details on Piano side.

Read Piano documentation for more instructions.

Relay42

Read more

Salesforce DMP (Krux)

Semasio

When audiences are ready in the Adform DMP, you need to inform Semasio to start exporting the data with a server-to-server transfer.

The ADEX

Weborama

Was this article helpful?

/
How we can make it better?

Thank you for your feedback!