Adform offers free on-demand training courses through our education hub Adform Academy. You can learn about new parts of the platform, or gain in-depth knowledge on more advanced topics, all at your own pace.
Recommended Courses for DMP
We recommend the following courses to get started with the DMP:
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With Adform FLOW, it's easier than ever to use data to create, manage and reach your desired audience. However, before we dig into Adform FLOW DMP capabilities, we have designed a quick foundation course for those less familiar with a variety of data used in a programmatic marketing world.
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Identity is often talked about in digital advertising. But what is digital identity and why is it important? This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry.
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Learn how to build audiences from first-party data and apply them to your campaigns using Audience Manager. Explore how to create audiences for different stages of the marketing funnel using data sources or by building them directly from campaigns, orders, line items, and campaign overview widgets. You’ll also learn how lookalike and ID Fusion audience extensions work, along with best practices for managing your audiences.