Run Audio Banners with Spotify

Viktorija
Viktorija
  • Updated

When creating audio ads for Spotify, use the following guidelines:

Private Marketplace: Desktop Leaderboard (728X90)

  • 728 x 90 third-party served banner.

  • Pre-bid filters: (brand safety, fraud blockers, and frequency caps).

    • Monitoring only, no blocking tags.

  • Viewability: can be measured via a third-party tag.

  • Passes back IP address (geo-targeting).

  • No frequency caps due to a cookieless environment.

    • Spotify applies a non-adjustable frequency cap of 3x/24 hours/user to all campaigns.

  • No additional third-party or first-party targeting due to Spotify being a cookieless desktop app platform.

  • No DMP pixels.

PMP: Desktop Video (VAST 2.0 only)

  • Secure VAST 2.0 only: no VPAID including viewability wrappers.

  • Max dimensions: 1280 x 720.

  • WebM files only.

  • Pass back IP address (geo-targeting).

  • See the companion banner guide below.

  • Pre-bid filters: (brand safety, fraud blockers, and frequency caps);

    • Monitoring only, no blocking tags.

  • Viewability through MOAT only: Spotify can grant access to reporting through our direct integration.

  • No frequency caps due to a cookieless environment;

    • Spotify applies a non-adjustable frequency cap of 3x/24 hours/user to all campaigns.

  • No additional third-party or first-party targeting due to Spotify being a cookieless desktop app platform.

  • No DMP pixels.

PMP: Mobile Video (VAST 2.0 only)

  • .MP4 files.

  • Secure VAST 2.0 only, no VPAID including viewability wrappers.

  • Max dimensions: 1280 x 720.

  • Pre-bid filters: (brand safety, fraud blockers, and frequency caps).

    • Monitoring only, no blocking tags.

  • Viewability through MOAT only: Spotify can grant access to reporting through our direct integration.

  • Spotify applies a non-adjustable frequency cap of 3x/24 hours/user to all campaigns.

  • Frequency capping can be done by Device ID, which may limit scale.

  • No DMP pixels.

PMP: Desktop Audio (VAST 2.0 only)

  • Secure VAST 2.0 only, no viewability for audio nor companion banners.

  • .ogg files only.

  • Passes back IP address (geo-targeting).

  • Pre-bid filters: (brand safety, fraud blockers, and frequency caps).

    • Monitoring only, no blocking tags.

  • No frequency caps due to a cookieless environment.

    • Spotify applies a non-adjustable frequency cap of 3x/24 hours/user to all campaigns.

  • No additional third-party or first-party targeting due to Spotify being a cookieless desktop app platform.

  • No DMP pixels.

PMP: Mobile Audio (VAST 2.0)

  • .ogg files only.

  • Secure VAST 2.0 only, no viewability for audio nor companion banners.

  • Pre-bid filters: (brand safety, fraud blockers, and frequency caps).

    • Monitoring only, no blocking tags.

  • Spotify applies a non-adjustable frequency cap of 3x/24 hours/user to all campaigns.

  • Frequency capping can be done by Device ID, which may limit scale.

  • No DMP pixels.

Spotify Programmatic Guaranteed Specifications

Mobile Video

Desktop Video

Leaderboard

Audio

Creative Size

HD video (1280x720) (No vertical)

HD video (1280x720)

Display unit: 728x90

Companion: 301x301 (no other size accepted)

Compliance

VAST 2.0 only

VAST 2.0 only

NA

VAST 2.0 only

File type

.MP4 or .MOV (up to 30 seconds)

WebM only (up to 30 seconds)

All file types except Flash

.ogg (up to 30 seconds) Display must be statis JPEG

Platforms

Mobile (iOS and Android)

Desktop app

Desktop app

Mobile (iOS and Android) or Desktop app

Companion Banner Guidelines

  • Image dimensions: Direct and PMP: 640x640, Programmatic Guaranteed: 301X301.

  • File type: .jpg.

  • Max file size: 200 KB.

  • Third-party tracking: Click-command and 1x1 tracking pixel only. All third-party tags and tracking URLs need to be in HTTPS format. Audio and companion display units are tracked together (clicks and impressions).

  • Click-through URL: Must provide s click-through URL (only 1 destination URL can be used). URLs should direct to HTTPS destinations only.

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