Set Up Publishers and Placements

To set up your inventory on Adform SSP, you must first create at least one publisher or app. Publishers and apps define the ownership, inventory type, and other required context for placements. After creating a publisher or app, you can create specific placements under it.

Once you have your placements ready, you can create deals for them.

To set up publishers and placements, your Adform SSP user account must have these permissions assigned by the business account admin:

Before creating placements, you also need to set up creative settings to assign to your placements.

Currently, it's not possible to set up publishers and placements with Adform APIs. To set up a publisher, an app, and placements, you need to use the Adform platform. To set up publishers or apps, follow the guidelines in Set Up Publishers article. To set up placements, follow the guidelines in Set Up Placements article.