With tracking filters, you can group tracking points for line item targeting and DMP audience building. Tracking filters help identify trends, allowing you to effectively retarget specific tracking points in your campaigns. This is especially useful when you run campaigns that use a CPA buying type.
To ensure effective and convenient reporting, you can also apply tracking filters when generating reports and data exports.
There are three default tracking filters that you can use for your tracking points:
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All Tracking Points: All tracking points created in the tracking setup.
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All Conversions: All tracking points defined as conversions.
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Advertisers Defaults: The first custom filter that you create is automatically named 'Advertisers Defaults'. Once you create more filters, you can assign another filter to be the default one.
Tip
For recommendations on using tracking filters, see Use Tracking Filters.
With the Filters API section of the Tracking Points and Filters API, you can retrieve a list of existing filters for an advertiser or campaign, create and delete tracking filters, and set them as default. Additionally, you can get the count of tracking points that match a specific filter and retrieve a list of tracking points using that filter ID.
To authenticate and use Adform APIs, your user account must have the necessary permissions and your OAuth client must have the required scopes assigned to it.
To use tracking filters, Adform DSP and Ad Server user account must have this permission assigned by the business account admin:
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Manage Site Tracking
You also need the following scope assigned to your OAuth client by Adform Support (technical@adform.com):
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https://api.adform.com/scope/eapi: Grants access to Tracking Points and Filters API.
Tip
If you don't have an OAuth client yet, follow the procedure in Get Authentication Credentials for Adform APIs to register one.
To use tracking filters with API, use the following IDs in your requests:
|
ID |
Used To |
Retrieve From |
|---|---|---|
|
|
Specify the advertiser of the tracking points you want to group |
|
|
|
Specify the campaign of the tracking points you want to group |
Note
Additional IDs might be used, but at least one of the listed ones is required to pass a request.
Tip
To learn how to use Adform APIs, read Guide to Using Adform APIs.
To group tracking points with tracking filters with API:
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POST endpoint in Filters section of Tracking Points and Filters API: To create a custom tracking filter for your targeting or reporting purposes.
Alternatively, use GET endpoints in Filters section of Tracking Points and Filters API to see already existing tracking filters.
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For targeting purposes, use tracking filters when you set up line item targeting or when you create audiences.
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For reporting purposes, use tracking filters when you generate reports.