To successfully trade in-app inventory through Adform SSP, every app must be registered on the Adform platform. This allows your buyers to see and target the specific inventory you're making available through the Adform SSP. It also allows you to report on every app you've onboarded. You can then see bid requests, bid responses, ad impressions, revenue, as well as all related metrics on the platform.
Note
Adform doesn't support in-app placement creation using the dynamic master tags. To onboard in-app inventory and pass app information through an openRTB request, continue reading this article.
To be able to pass app information through an openRTB request, you need to:
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Create an app. Read about app settings.
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Add in-app placement to the platform. Read about in-app placement settings.
Note
When setting up a placement, make sure to assign the placement to the correct app.
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Use a placement ID in your openRTB requests.
You can pass app information through an OpenRTB request, for example, through in-app header bidding solutions. In such a setup, Adform expects to receive an app object. Adform SSP supports Name, Bundle, Domain, Store URL, and Version and will use them in bid requests to demand partners. You can also pass keywords and key-values for targeting within SSP Deals.
Setup requirements:
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Register at least one app and in-app placement on the Adform platform. Use placement ID within the openRTB request.
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Provide at least the
Bundle IDandStore URLin the bid request. -
Provide
AdIDorIDFAin the bid request. -
Provide consent information in bid request where applicable.
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Include correct entries in the App-ads.txt file associated with the app.
Tip
To learn more about supported openRTB fields, see Bid Request Specifications and Sample OpenRTB Requests.
Note
Adform SSP doesn't provide any reporting data for apps and app bundles whose information is passed through an openRTB request. If you need reports in such a case, register every app on the Adform SSP platform separately.