Example 2. 2025 May 16: Site Tracking Integration With ID5
Adform now supports automatic ID5 integration within Site Tracking. This enables advertisers with ID5 contracts to collect ID5 IDs seamlessly alongside Adform tracking, without the need to implement any ID5 code on their website. With this unique offering and partnership with ID5, Adform allows marketers to future-proof their first-party data collection, activation, and insights in first-party world.
Adform now supports automatic ID5 integration within Site Tracking. This enables advertisers with ID5 contracts to collect ID5 IDs seamlessly alongside Adform tracking, without the need to implement any ID5 code on their website. With this unique offering and partnership with ID5, Adform allows marketers to future-proof their first-party data collection, activation, and insights in first-party world.
This integration provides the following key benefits for advertisers:
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Streamlined Implementation: Only one tag is needed to activate ID5 tracking, significantly simplifying setup.
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Reduced Manual Work: No more manual passing ID5 IDs to various tracking points — everything is handled automatically.
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Improved Page Performance: Fewer HTTP calls result in faster load times and a better user experience.
Read more on Adform Newsroom.