Campaign Planner is a tool for simplified programmatic campaign planning, creation, and pre-launch optimization. It uses machine learning to provide outcome-centered forecasting and help with omnichannel supply discovery. The Planner is designed to empower collaboration and transparency between advertisers, media planners, and programmatic traders, as well as to improve the delivery of your KPIs.
With Programmatic Media Plans API, you can create a plan based on a previous successful campaign, generate a campaign from a created plan, as well as retrieve information about existing plans, update, or delete them. When you have a media plan ID, you can use it in Media plan predictions API to evaluate the effectiveness of your campaign plan.
To create a plan based on a previous campaign, you need a campaign ID that you want to use. To generate a campaign from a plan or retrieve information about the plan, you need your media plan ID.
To start working with Programmatic Media Plans API, you need:
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Adform DSP user account that has these permissions assigned:
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Manage Programmatic Line Items
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Manage Campaigns & Orders
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The following scopes assigned to your OAuth client by Adform Support (technical@adform.com):
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https://api.adform.com/scope/buyer.mediaplans: Grants full access to the Programmatic Media Plans API.
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https://api.adform.com/scope/buyer.mediaplans.readonly: Grants read-only access to GET endpoints of the Programmatic Media Plans API.
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The following IDs to use in your requests:
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Media plan ID
Note
Additional IDs might be used, but the listed ones are required to pass a request.
Note
If you don't have an OAuth client yet, follow the procedure in Get Authentication Credentials for Adform APIs to register one.