Adform SSP now supports the latest IAB Tech Lab OpenRTB 2.6 update (March 2023), improving ad transparency, efficiency, and compliance with industry standards. As part of this update, Adform has introduced new signals to better classify outstream video placements in the bid stream. These include: Accompanying Content, Interstitial, and Standalone. This enhancement enables more accurate buying decisions and ensures consistency with the latest IAB taxonomy. In-stream placements remain unchanged.
2025 April 15: Outstream Video Placement Categories Updated in Adform SSP
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- Updated
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