Example 1. Introducing the Campaign Planner: A New Tool to Revolutionize Your Planning Workflow
Today, Adform is introducing our brand-new AI-powered Campaign Planner - a game-changing tool that brings speed, intelligence, and automation to the forefront of campaign planning. Smarter, faster, and more efficient than ever, the Planner integrates Adform’s Analytics and Trader Intelligence to help you build the perfect campaign plan and activate it with an automated campaign setup that delivers efficiency while keeping you in the driver’s seat. With the Planner, you can seamlessly build your omnichannel strategy with guided workflows, real-time data, and goal-based recommendations; plan with confidence backed by Adform IQ and our new multi-KPI forecasting capabilities; as well as automate your success with real-time adjustments and one-click campaign generation.
Today, Adform is introducing our brand-new AI-powered Campaign Planner — a game-changing tool that brings speed, intelligence, and automation to the forefront of campaign execution. The planner is designed around your goals, your KPIs, and the specific criteria you want to meet. Smarter, faster, and more efficient than ever, the Planner integrates Adform’s Analytics and Trader Intelligence to help you build the perfect campaign plan and activate it with an automated campaign setup that delivers efficiency while still ensuring you remain firmly in the driver’s seat.
The new Campaign Planner, available as “Planner” under the Campaigns section of Adform FLOW, is included by default for all clients.
We’ve built the Planner to solve key challenges clients have identified in the industry: Programmatic campaign planning has been trapped in fragmented and rigid frameworks, forcing marketers to rely on disjointed processes and manual adjustments to bridge the gap between planning and activation. Adform changes the game by introducing a planner that automates setup based on goals, forecasts key KPIs, and provides the perfect balance between automation and expert control with seamless activation through Adform FLOW.
At its core, the Planner leverages Adform IQ’s Analytic and Trader Intelligence, ensuring that every plan is powered by real-time insights and AI-driven efficiency without overpowering the user’s expertise. You stay in control—fully automated when you want it, fully customizable when you need it.
Key benefits to look forward to
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Seamlessly build your omnichannel strategy with guided workflows and goal-based recommendations so that you can better connect with consumers across channels.
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Plan with confidence backed by Adform IQ and our powerful new multi-KPI forecasting capabilities which deliver a high level of accuracy, giving you the ability to maximize your budget for superior ROI.
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Automate your success with real-time adjustments and one-click campaign generation. This'll save you time to focus on high-value, high-impact decision making.
What to expect at launch
We want to put the Planner in your hands as soon as possible. At launch you’ll already have forecasting for the two most popular KPI Goals (CPC and CTR). You’ll also be able to enjoy our new omnichannel selector, goal-based recommendations, high precision pacing forecasting, an updated inventory marketplace, and supply recommendations.
In the coming months we will continue to expand these capabilities with forecasting for additional KPI Goals, more types of recommendations, and a number of exciting surprises.
This is more than just a new tool. It’s an evolution in omnichannel planning, designed to help advertisers and agencies activate campaigns with precision and efficiency across all channels.
Next steps
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Learn all the ways you can use the Planner with the new Planner documentation in Adform Help.
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Take a brand-new Adform Academy course and kick off your planning experience. The course takes approximately 25 minutes to complete.
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Your account manager will be in contact soon to take you through the planner and discuss how it can best serve your needs.