Adform provides a list of variables to include in your tracking point code to pass additional information, such as user login status or search term used, for further analysis and reporting.
To change the pre-defined variable names to better reflect the data that you want to track, use the Variable Names section of the Tracking Variables API.
Note
The variable name change only applies to reports. You'll still see the pre-defined variable names in your tracking code.
To start working with Tracking Variables API, you need:
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Adform DSP or Ad Server user account that has these permissions assigned:
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Manage Site Tracking
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The following scopes assigned to your OAuth client by Adform Support (technical@adform.com):
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https://api.adform.com/scope/eapi: Grants full access to all endpoints of the Tracking Variables API.
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The following ID to use in your requests:
Note
Additional IDs might be used, but the listed ones are required to pass a request.
Note
If you don't have an OAuth client yet, follow the procedure in Get Authentication Credentials for Adform APIs to register one.