After creating an audience, you can onboard data via API or through a server-to-server transfer. If you want to define more complex rules for the data sources that you want to collect user information from, you can apply audience segmentation rules. Using segmentation rules, you can define the criteria a unique user ID (UUID) has to meet to be added to an audience, in this way building unique and effective target audiences for your campaigns.
Here are some examples of how segmentation rules can help you improve your audience reach:
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Retargeting online shop visitors who showed interest in a product, but haven't purchased it yet.
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Narrowing an audience (for example, having an interest in cards) by applying additional criteria (such as demographics).
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Targeting users who have recently viewed contract termination information by providing a special offer to prevent churn.
Important
Audience segmentation option may not be available to all DMP users. For more information, contact DMP Support (dmp@adform.com).
With the Segmentation Rule section of the Data Management Platform API, you can create new audience segmentation rules and retrieve, update, or delete existing rules.
To work with audience segmentation rules, you need segment IDs and data provider IDs to use in your requests. You must use these IDs to specify the audiences and data providers to which the rules apply.
Tip
To learn about DMP API structure, see Learn About Data Management Platform APIs.
To start working with Segmentation Rule section of the Data Management Platform API, you need:
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Adform DMP user account that has these permissions assigned:
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Manage DMP Entities
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The following scopes assigned to your OAuth client by Adform Support (dmp@adform.com):
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https://api.adform.com/scope/dmp.segmentbuilder: Grants access to the Segmentation Rule section of the Data Management Platform API.
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The following IDs to use in your requests:
Note
Additional IDs might be used, but the ones listed above are required to pass a request.
Note
If you don't have an OAuth client yet, follow the procedure in Get Authentication Credentials for Adform APIs to register one.