With Adform Site Tracking, you can collect user data (such as page views, clicks, conversions, and average page visit duration) from websites or web-based apps and use that data to optimize your campaigns. You can configure site tracking settings for every advertiser you have.
Tip
To learn more about different site-tracking setup types, see Configure Site Tracking per Advertiser.
To start tracking your website, you need to create a tracking point. A tracking point is a code that registers any website or web-based app events you define, such as page loads or clicks. After you create the tracking point code and put it on your website, you can start tracking and collecting data about user behavior. You can use this data for analysis and retargeting campaigns.
Note
Currently, it's not possible to create tracking points with Adform APIs. To create tracking points, you need to use Adform platform, server-side tracking, or contact Adform Support (support@adform.com) for help.
Adform Site Tracking is prepared in the following structure:
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1st level: Account
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2nd level: Advertiser
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3rd level: Tracking setup
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4th level: Tracking point
With site-tracking APIs, you can:
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Retrieve information about already implemented site-tracking setups and individual tracking points.
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Group existing tracking points using filters for reporting.
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Customize the system variable names of existing tracking points.
To start working with any site-tracking API, you need:
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An Adform DSP or Ad Server user account with the Manage Site Tracking permission assigned that allows you to access site-tracking functionality in Adform.
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OAuth client with the relevant scopes assigned by Adform Support (technical@adform.com) that give access to specific APIs. You can see the needed scopes next to each endpoint, or in the related Adform Help article.
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Depending on the API you're using, you might need to use specific IDs in your requests. You can see the needed IDs in each endpoint, or in the related Adform Help article.
Note
If you don't have an OAuth client yet, follow the procedure in Get Authentication Credentials for Adform APIs to register one.
Adform has additional resources to help you get started and to provide guidance as you work with Adform APIs:
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Request authentication credentials and see how to renew expired access tokens in Get Authentication Credentials to Authorize With Adform APIs article.
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Authenticate With Adform APIs: Learn about the authentication credentials needed to access Adform APIs.
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Learn About Basic API Concepts: Learn the basic API terms, request and response structures.
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Learn About API Limits: See specific throttling rules and system limits.
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Learn About API Errors: Recognize and troubleshoot API errors.
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Group Requests With Batch API: Optimize your API usage by combining requests.
If you have API-related questions, contact Adform Support.