Tracking filters let you group tracking points for reporting. You can apply these filters when generating reports and data exports. Also, tracking filters help identify trends, allowing you to effectively retarget specific tracking points in your campaigns. This is especially useful when you're running campaigns that use a CPA buying algorithm.
There are three default tracking filters that you can use in your tracking reports:
-
All Tracking Points: All tracking points created in the tracking setup.
-
All Conversions: All tracking points defined as conversions.
-
Advertisers Defaults: The first custom filter that you create is automatically named 'Advertisers Defaults'. Once you create more filters, you can assign another filter to be the default one.
With the Filters API section of the Tracking Points and Filters API, you can retrieve a list of existing filters for an advertiser or campaign, create and delete tracking filters, and set them as default. Additionally, you can get the count of tracking points that match a specific filter and retrieve a list of tracking points using the filter ID.
To start working with the Tracking Points and Filters API, you need:
-
Adform DSP or Ad Server user account that has these permissions assigned:
-
Manage Site Tracking
-
-
The following scopes assigned to your OAuth client by Adform Support (technical@adform.com):
-
https://api.adform.com/scope/eapi: Grants full access to all endpoints of the Filters API.
-
-
The following ID to use in your requests:
Note
Additional IDs might be used, but the listed ones are required to pass a request.
Note
If you don't have an OAuth client yet, follow the procedure in Get Authentication Credentials for Adform APIs to register one.