To start setting up your campaigns, the first step is to create an advertiser. You manage all campaign activities through your advertisers. To efficiently manage your campaigns, you can create separate advertisers for each client, brand, or market.
Tip
To learn about the Adform DSP and Ad Server API structure and use cases, see Learn About DSP and Ad Server APIs.
To help you manage advertisers, there are four APIs available, each with a specific purpose:
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Advertisers Management API: Create and edit advertisers.
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Advertisers Addresses API: View and update the address details for an advertiser.
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Advertisers Classifiers API: Returns a list of users that can be assigned as managers or co-managers for an advertiser as well as industry vertical categories, time zones, tracking domains.
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Agencies: Returns a list of agencies a user has access to that can then be linked with a specific advertiser.
To start working with advertiser-related APIs, you need:
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Adform DSP or Ad Server user account that has these permissions assigned:
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Manage Advertisers
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The following scopes assigned to your OAuth client by Adform Support (technical@adform.com):
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https://api.adform.com/scope/buyer.advertisers: Grants access to all endpoints of the Advertisers Management API.
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https://api.adform.com/scope/buyer.advertisers.readonly: Grants read-only access to some of the endpoints of the Advertiser Management API.
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https://api.adform.com/scope/buyer.classifiers.readonly: Grants read-only access to all endpoints of the Advertisers Classifiers API.
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https://api.adform.com/scope/ndw.addresses: Grants full access to all endpoints of the Advertisers Addresses API.
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https://api.adform.com/scope/ndw.addresses.readonly: Grants read-only access to some of the endpoints of the Advertisers Addresses API.
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https://api.adform.com/scope/agencies.readonly: Grants read-only access to all endpoints of the Agencies API.
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Note
If you don't have an OAuth client yet, follow the procedure in Get Authentication Credentials for Adform APIs to register one.