4D has enhanced their existing taxonomy with dedicated Video segments to complement their current Display offerings. These new segments are specifically tailored to better serve advertisers leveraging video formats for their campaigns. 4D Video is powered by the most advanced Computer Vision technology, delivering precise contextual targeting and robust brand safety. With this technology, advertisers can now access advanced video segments across CTV and Web to maximize their campaign effectiveness.
As a result of this change, we're applying a new price point to the Video segments, which reflects the increased value and effectiveness of video-specific targeting within the 4D taxonomy.