Example 1. 2025 February 28: Q1 First-Party ID Support Enhancements
As part of our commitment to innovation and leadership in the identity space, we have a package of first-party ID improvements which expand our capabilities, provide added value in ID Fusion, and provide advertisers and publishers with new ways to collaborate.
With this bundle of improvements we're making the following updates: 1) The existing cookieless capabilities of dynamic ads are now expanded to also support first-party IDs. 2) It's now possible to include first-party IDs in master data in original or hashed form. Please reach out to your Adform account manager to discuss details and permission requirements. 3) We're expanding Site Tracking and DMP direct pixel capabilities to allow for onboarding of encrypted IDs (on IDs where Adform supports decryption) for added convenience and deeper insight. 4) We're bringing support for first-party IDs to Ad Server campaigns alongside the ability to share first-party IDs via Ad Server tags.
As part of our commitment to innovation and leadership in the identity space, we have a package of first-party ID improvements which expand our capabilities, provide added value in ID Fusion, and provide advertisers and publishers with new ways to collaborate.
With this bundle of improvements we're making the following updates:
-
The existing cookieless capabilities of dynamic ads are now expanded to also support first-party IDs.
-
It's now possible to include first-party IDs in master data in original or hashed form. Please reach out to your Adform account manager to discuss details and permission requirements.
-
We're expanding Site Tracking and DMP direct pixel capabilities to allow for onboarding of encrypted IDs (on IDs where Adform supports decryption) for added convenience and deeper insight.
-
We're bringing support for first-party IDs to Ad Server campaigns alongside the ability to share first-party IDs via Ad Server tags.