We now support the IAB standards for the Ad Creative ID Framework (ACIF), allowing the integration of registered ad IDs from Auditel (Italy), Ad-id.org (United States), ARPP (France), and Clearcast (United Kingdom). These IDs can be added to creative tags for ads running on broadcasters' platforms, including CTV and programmatic TV. By using these IDs, your ads will meet the necessary validation criteria, be recognized across multiple platforms, and allow the use of metadata for more effective ad decisioning.
2025 January 21: Introducing Support for the IAB's Ad Creative ID Framework (ACIF)
Viktorija
- Updated
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