Example 1. 2024 November 14: Introducing Deals API and a New Customization Option for Deal IDs
We're excited to introduce two updates focused on deals. This includes new publisher API capabilities that enable the seamless creation and management of Standard and Programmatic Guaranteed Deals. All of the functionality currently available in Adform platform can now be performed through the API, allowing for full automation of deal management. Additionally, with this release, you now have the flexibility to define your own Deal ID values within the platform, simplifying tracking, reporting, and billing. Customizable Deal IDs can be tailored to identify specific buyers, inventory, or audience packages.
We're excited to introduce two updates focused on deals:
-
We've launched new publisher API capabilities that enable the seamless creation and management of Standard and Programmatic Guaranteed Deals. All of the functionality currently available in Adform platform can now be performed through the API, allowing for full automation of deal management. This enhancement provides you with greater efficiency and the ability to respond more swiftly to media buyers' needs, ultimately boosting revenue opportunities. To get started, reach out to your Adform contact to request your API key and read Deals API documentation.
-
Additionally, with this release, you now have the flexibility to define your own Deal ID values within the platform, simplifying tracking, reporting, and billing. Customizable Deal IDs can be tailored to identify specific buyers, inventory, or audience packages.