Optimize your digital marketing efforts by seamlessly transmitting data from your website through Adobe Experience Cloud directly to Adform via a secure server-to-server connection. To achieve this, you need Adform S2S site tracking extension on Adobe Experience Cloud that allows you to use Adobe's data collection capabilities to enhance your Adform advertising campaigns. This way, you can make your ads more accurate and personalized using Experience Cloud IDs (ECIDs) in your line item targeting or audience setup.
Benefits
With Adform S2S site tracking extension, you can enjoy:
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Direct Data Integration: Send data collected on your website through Adobe Experience Cloud to Adform without manual data exports or complex middleware.
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Server-to-Server Connectivity: Use a reliable server-to-server connection to ensure efficient and secure data transmission, minimizing latency and reducing the risk of data loss.
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Enhanced Targeting and Personalization: Leverage detailed user behavior data collected by Adobe from your website to refine your audiences in Adform, leading to more effective and personalized advertising campaigns.
Prerequisites
When using Adform S2S site tracking extension, you need to have:
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Adform account.
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Adobe Experience Cloud account.
Install and Configure Adform S2S Site Tracking Extension
To use the Adform S2S site tracking extension, you need to install and configure it:
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Log into Adobe Experience Cloud using your Adobe credentials.
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In the dashboard, click Experience Platform.
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From the list of available properties, select where you want to install the extension.
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On the Properties page, in the top navigation, click Extensions.
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Click Catalog to see all available extensions.
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Find and select Adform S2S Site Tracking extension.
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On the extension details page, click Install to start the installation process.
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After the installation, in the extension configuration window, enter the following information:
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Adform Site Tracking Setup ID: You can find it in your tracking points overview page on Adform platform.
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Tracking domain: You can find it in the advertiser settings on Adform platform.
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Click Save to confirm the configuration.
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Navigate to Publishing section.
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Create a new library or select an existing one.
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In the Resources section, add the Adform S2S Site Tracking extension.
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Publish the library by following prompts for Development, Staging, or Production environments.
Once the configuration is prepared, you can start using the extension on Adobe Cloud Experience to pass page visitor IDs to Adform and then use the IDs to create audiences or to set up audience targeting with your programmatic line items.
Tip
For more information on what information needs to be passed in which fields, see Use Server-Side Tracking.