We are pleased to announce that on September 20th, Adform received continued MRC accreditation for our Display and Video Impressions across Desktop, Mobile Web, Mobile In-App, and Connected TV (CTV) environments. This accreditation also includes Viewable Impressions, related viewability metrics, and Custom Viewability metrics within Desktop, Mobile Web, and Mobile In-App environments. Adform has held MRC accreditation since 2017, reaffirming our commitment to maintaining the highest standards of transparency and quality in digital advertising.
For more information about what MRC accreditation means, refer to our Document of Methodology.