2024 September 24: Streamlined Programmatic Guaranteed Workflow

Greta

Updated September 24, 2024 09:14

We're excited to announce an enhancement to the programmatic guaranteed (PG) workflow in Adform DSP. To improve the support for strategically secured media buying with PG setups, we are launching a new "programmatic guaranteed" line item type tailored specifically for PG deals. This new line item type has only those settings that comply with PG delivery principles. By removing incompatible setup options, we've reduced setup errors and delivery issues that impact budget delivery, thereby streamlining the activation.

2024 September 24: Streamlined Programmatic Guaranteed Workflow

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