2024 July 8: Introducing Support for Global Privacy Control Signals in Browsers

Viktorija

Updated October 03, 2024 06:57

Individuals browsing the web can now signal their tracking preferences using Global Privacy Control (GPC). GPC adds a browser-level signal to support consumer choice and consent. This feature is available natively in select browsers and through browser extensions. Adform supports the GPC signal in addition to other privacy frameworks like TCF and GPP.

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2024 July 8: Introducing Support for Global Privacy Control Signals in Browsers

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