2024 March 26: Support for VAST 4.X in Adform SSP

  • Updated

We're happy to announce that Adform SSP now supports VAST 4.0, 4.1, and 4.2, enabling publishers to enhance their creatives for higher-quality inventory offerings. While this update empowers publishers to provide higher-standard inventory, it's essential to note that specific benefits depend on demand partner and player support of VAST 4 capabilities. We encourage publishers to update their VAST versions when creating a Video or Mobile Video template to fully leverage the advantages of VAST 4.X. For advertisers, this means access to better inventory and a smoother viewer experience.

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