2024 January 31: What's New in January

  • Updated

Example 2. 2024 January 31: What's New in January

Each month, we share a summary of the new features, known and resolved issues, and learning resources. Keep up-to-date with the latest updates and improvements.

Discover new features, known and resolved issues, and learning resources.

New Features

  • Introducing HyScore as Contextual Targeting and Brand Safety Provider: Currently focused on English, Turkish, and German language URLs, HyScore uses their own advanced AI technology to analyze and segment website content. This technology ensures that your ads are placed in the most relevant placements for the intended audience, while avoiding inappropriate content and protecting your brand's reputation.

  • Comscore Pricing Update for Proximic Demographic Audiences: As of January 16, 2024, Comscore updated the price for Proximic Demographic Audiences from 0.13 Eur/CPM to 0.30 Eur/CPM.

  • Changes in Environment Targeting Settings: To improve the efficiency of environment targeting of your programmatic line items, we've introduced changes to the terminology, location, and structure of the related settings. Website and app environment targeting settings were moved from the General tab to the Inventory tab of a programmatic line item. Domains & apps section in the Inventory tab was split into Apps and Websites sections. Spreadsheet manager for campaigns, orders, and programmatic line items was updated to reflect the changes in websites and app environment settings.

  • Introducing Automated Budget Allocation: Say goodbye to manual budget distribution as FLOW now effortlessly handles the task for you, saving valuable time and boosting overall workflow efficiency. This powerful addition dynamically adjusts budgets based on line item performance against the defined KPIs in the parent order, maximizing the impact of your advertising budget.

  • Adoption of IAB Global Privacy Platform (GPP) and Support for the US Multi-State Privacy Agreement (MSPA): As of January 31, 2024, Adform supports Global Privacy Platform signals for the Transparency and Consent Framework (TCF) and the Multi-State Privacy Agreement (MSPA) for US state privacy laws.

  • Digital Out-of-Home (DOOH) impression multiplier is now available. This update introduces new metrics like opportunity to see (OTS) and cost per 1,000 OTS (CPM OTS), and changes bidding strategy to reflect CPM OTS instead of impressions. Remember to use Monetary Budget and Target KPI as eCPM Reach when setting up DOOH campaigns.

Fixed Issues

  • The Daily Spend widget on the campaign overview page (DSP) showed the parent goal even when a child entity (with a higher goal) was selected, if the parent's capping limit was exceeded. We fixed the issue — now, the widget always displays the selected entity's goal.

  • We've fixed the issue when not all subscribers to Adform Help Platform Announcements section received an email about newly published items.

  • The bid multiplier column is now available in the app selection list in the inventory marketplace (DSP).

  • You can now effectively upload your app lists to the programmatic line items under the Inventory & Apps > Target Custom > Update Selection > Import Apps.

  • Bulk editing of budget flights wasn't possible if any flights started before the scheduled start date of the line items. We've removed this restriction and you can now edit budget flights regardless of their start dates.

  • We've fixed the issue where the Total field under the Active Budget Flight column displayed enlarged budget allocation values compared to the change log. Now, both the campaign list and overview accurately reflect your budget allocations.

New Learning Resources

  • Optimize With Automated Budget Allocation: This course covers the automated budget allocation use cases, the activation process, and the details about the new updated campaign overview widgets.

  • Enhance Campaign Delivery and Performance with Best Practice: This course provides a comprehensive guide to enhancing campaign delivery and performance. It covers the most efficient techniques to identify and address underdelivery - including delivery deviation, the daily spend chart, and troubleshooting using the RTB costs report. The course also gives a detailed overview of improving campaign performance using recommendations and manual optimization strategies.

  • Drive Performance With Video: Covering prerequisites for performance campaigns, emphasizing brand awareness and organic conversions, while highlighting key pre-campaign setups like website tracking and buying strategies. The course delves into best practices for setting up video campaigns with performance goals.

  • Increase Awareness With Video: This course focuses on video campaigns with brand awareness goals. Detailing how to create effective video reach campaigns, including best practice and setup guidelines. Customers will learn how to choose a buying strategy for optimal campaign performance, and how to track and analyze their video campaigns.

  • Understand Digital Out-of-Home Campaign Setup and Impression Measurement: Digital out-of-home (DOOH) ads can help you reach your relevant audiences while they're on the move, for example, travelers, commuters, or in-store shoppers. Read this article to learn how you can set up a DOOH campaign and measure its performance.

  • Synchronize Campaigns With TV Events: Synchronizing online campaigns with TV ads can be an effective way to drive direct response. You can benefit from increasing second-screen usage by extending your own TV campaigns into digital, or by instantly reacting online to competitor TV campaigns. Read a new article about setting up a TV sync integration with partner All Eyes On Screens.

Known Issues

  • When you rename a deal in the deal management (DSP), these changes aren't reflected in reports, because reporting is currently not able to recognize and display the updated name.

  • Some of the inventories that should be automatically assigned to line items for specific advertisers are currently unavailable.

  • The DMP FLOW audience builder's search bar for line items doesn't correctly filter by the full name. You can either search by fragments of the name or use the legacy DMP audience builder.

  • Currently, when you close a side panel within campaigns list or campaign overview, the list may reload unexpectedly.

  • When you use filters or the taxonomy categories in the DMP Audience Marketplace or FLOW audience list, you might see wrong or misleading results.

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