2024 January 9: Introducing Automated Budget Allocation

Anja
  • Updated

Say goodbye to manual budget distribution as Adform FLOW now effortlessly handles the task for you, saving valuable time and boosting overall workflow efficiency. This powerful new feature takes into consideration your KPIs and dynamically adjusts budgets based on line item performance maximizing the impact of your advertising budget while prioritizing delivery. Whether your programmatic line items utilize individual budget settings or the parent budget and pacing, this feature seamlessly adapts to both scenarios. As always, you’re in control of your experience and can opt in or out at your convenience.

To support these enhancements, we’ve also updated the campaign goal widget. You can now conveniently track changes in campaign performance delivering easily discoverable insights empowering new trading efficiencies.

Read more

Was this article helpful?

/
How we can make it better?

Thank you for your feedback!