2023 November 28: Introducing Dual Look Targeting

  • Updated

We continue to provide new tools that help you drive campaigns in both the third-party cookie and post-third-party cookie landscape. Today, an average of 2 IDs are sent by publishers in bid requests. With Dual Look Targeting in the Adform DSP, you now increase the effectiveness of your audience targeting by covering two IDs simultaneously. This enables you to buy audiences based on publisher-owned IDs seamlessly, with maximum reach in any browser. Importantly, this is also all done without delaying the auction and while safely unlocking first-party data that was previously restricted to private deals due to ownership concerns.

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