2023 November 9: Optimize Line Items With Our Powerful New Recommendations

  • Updated

Optimizing your campaigns just became significantly easier. As part of our ongoing series of platform improvements focused on helping you solve common pain points, unlock added efficiencies, and get more from your ad spend, we’re introducing Recommendations. This feature provides options to optimize your schedule as well as the domains and apps you’re targeting. Recommendations help you unlock better results while keeping you in control.  Recommendations allow you to optimize based on your Campaign Goals while choosing between Safe, Balanced, and Aggressive strategies. Use the “Affected KPIs” widget to see the potential impact of applying the recommended exclusions in real time for more convenient planning.

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