2023 September 26: Adform DMP Now Supports User-Agent Client Hints in Technical Targeting

  • Updated

As part of our ongoing expansion of support for Chrome User-Agent Client Hints, Adform DMP device detection was upgraded and is now on par with the Adform DSP and SSP with support User-Agent Client Hints for all Chromium browsers. This release will show DMP users updated browser, OS and device options in the Audience Builder, Composition, and Audience list. Due to the introduction of Client Hints, targeting based on device screen size will no longer be available. No action is required and all DMP segments will be updated automatically.

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