2023 August 8: Bid Multipliers Now Available for Apps

  • Updated

With bid multipliers, you can automatically increase or decrease a programmatic line item's CPM based on different line item settings. In addition to audiences, banners, inventory sources, and domains, you can now set a bid multiplier for apps as well. This functionality is now available in programmatic line item inventory targeting, so you can already start taking advantage of it. Bid multipliers are useful when you aren't sure about the absolute bid price of your line item, but you know which criteria are the most important to you. Note, that export file template for campaigns, orders, and programmatic line items was updated as well to include bid multipliers for apps; you can download the new template from the platform.

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