2023 July 4: Campaign Goals Are Now Required

Greta
Greta
  • Updated

Example 14. 2023 July 4: Campaign Goals Are Now Required

In November of last year, Adform introduced Campaign Goals. This powerful new platform capability delivered an added level of Augmented Intelligence and has brought added precision and control to the campaign process.

Setting your campaign goals with at least one KPI is a powerful amplifier and provides important insights that Adform can use to help you secure superior campaign results. Establishing the KPI(s) that you are prioritizing will also enable us to deliver powerful new tools and user experience improvements in the future.  As a result, from July 4, setting at least one campaign goal for all newly created or edited campaigns has become required.


In November of last year, Adform introduced Campaign Goals. This powerful new platform capability delivered an added level of Augmented Intelligence and has brought added precision and control to the campaign process.

Since their introduction, Campaign Goals have been widely adopted and we see a roughly even split between performance and branding goals. Setting your campaign goals with at least one KPI is a powerful amplifier and provides important insights that Adform can use to help you secure superior campaign results.

Establishing the KPIs that you are prioritizing will also enable us to deliver powerful new tools and user experience improvements in the future. As a result, from July 4, setting at least one campaign goal for all newly created or edited campaigns has become required.

What's Changed?

From July 4, setting at least one campaign goal is required:

Note

For existing orders, nothing changes, unless you edit them.

Have in mind that when you choose branding KPIs, Adform automatically turns on ID Fusion as part of the suggested setup. If this doesn't suit your needs, you can turn it off for specific line items.

If you have any questions about how to get more out of the available branding and performance KPI options or how they can enhance your buying strategy, reach out to your Adform representative or Adform Support (support@adform.com).

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