2023 June 26: Expanded Video Viewability Measurement Support to Drive Ad Attention

  • Updated

We’re excited to introduce viewability measurement for video ads hosted on third-party ad servers. Previously, we could measure viewability of Adform hosted video ads only, but now we can measure and report on viewability metrics regardless of where the video ads are hosted. Now our algorithms optimizing for Viewability Rate, Viewable CPM, and AVOC metrics are even more powerful and will boost the performance of your branding campaigns.

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