2023 May 30: All Tag and Campaign Actions Are Now in Adform FLOW

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Example 2. 2023 May 30: All Tag and Campaign Actions Are Now in Adform FLOW

We are continually working to simultaneously introduce powerful new capabilities to Adform FLOW while migrating key features from the Legacy platform based on your feedback and requests. Today we have completed one of the most heavily anticipated updates — migrating Tags and Campaign Actions from Legacy to Adform FLOW. In internal testing, these improvements have shown to eliminate unnecessary platform switching for many workflows and have delivered 29% time savings over the previous workflow structure.


We are continually working to simultaneously introduce powerful new capabilities to Adform FLOW while migrating key features from the Legacy platform based on your feedback and requests. Today we have completed one of the most heavily anticipated updates — migrating Tags and Campaign Actions from Legacy to Adform FLOW. In internal testing, these improvements have shown to eliminate unnecessary platform switching for many workflows and have delivered 29% time savings over the previous workflow structure.

From today, here’s what you now have access to in Adform FLOW:

  • Budget Overview: You can now quickly check the budget totals allocated to your programmatic and direct line items and expand the view for more details on budgets and fees. Available in campaign overview page.

    Budget-overview-update.png
    Budget-overview-update1.png
  • Change Log: You can now check the record of the changes made to your programmatic and direct line items and use it for troubleshooting. Available in campaign overview page.

    ChangeLog-update.png
    ChangeLog-update-1.png
  • Tag Management: We have eliminated the need to switch platforms when working with tags. You can now access the tag management page from the left sidebar within Adform FLOW.

    Tags-update-new.png
  • Extra Filter Options: You can have a quick overview of the important campaign data with two new date filter options — Yesterday and Last 7 Days. Available in campaigns list and campaign overview pages.

    Date-filter-update.png
  • Bid Multipliers for Deals: You can now boost some of your deals and better control your ad spend with bid multipliers for deals. Available in your deals list.

    BidMultiplier-deals-update.png
  • Delivery Deviation: Previously only supported for programmatic line items, now you can also check the delivery performance of your direct line items. Available in campaigns list and campaign overview pages.

    DeliveryDeviation-update-1.png

These updates improve the navigation experience and make the user’s interactions with the platform significantly more efficient. They also deliver behind-the-scenes efficiency improvements for a faster, more stable, and more reliable experience.

Note

On July 4, the navigation menu in the Legacy platform will be updated for streamlined workflows and to eliminate unnecessary platform switching.

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