Example 25. 2023 April 18: Optimize Your Campaign Schedule with Actionable Analytics
With the introduction of Schedule Optimization in Actionable Analytics, you can now see and optimize your campaign delivery for all hours and weekdays with just a few clicks. Apply your most relevant delivery metric to your historic campaign data and exclude underperforming time slots from your schedule. Save valuable time while staying on top of your campaign performance.
The Schedule Optimization feature in Actionable Analytics provides you with a quick and efficient look at your campaign delivery during specific hours of the day and days of the week.
Actionable Analytics — Schedule Optimization provides these benefits:
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Saves your time.
You can skip the custom report generation and analysis step and see your campaign delivery data in just a few clicks.
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Shows what’s important to you.
You can apply your most relevant delivery metric to your historic campaign data and see your campaign performance for all hours and days of the week.
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Gives you full control over optimization.
You can set a custom threshold to filter out all underperforming time slots and exclude them from your delivery schedule.
The Schedule Optimization feature in Actionable Analytics uses reporting data gathered from your campaign to show how the line items within that campaign perform during different hours of the day and days of the week. This feature considers the date range of the campaign, the reporting metric that you specify, and tracking filters (if they apply to your selected metric). For example, if your main KPI is cost per conversion, you can select eCPA as the reporting metric and see your conversion costs for different time periods. In total, there are 37 compatible reporting metrics to choose from, 24 of which have applicable tracking filters.
Actionable Analytics — Schedule Optimization feature displays the delivery results in a helpful table that visualizes the performance of your campaign for each hour of each day of the week. The table shows the combined data of all the weeks that the line items have been running so far.
When you have the performance results for your selected metric, you can choose to exclude specific hours of the day or days of the week when your campaign is underperforming. This way, you can aim to deliver only during the time slots when your campaign performance is at its peak.
Actionable Analytics — Schedule Optimization supports time slot exclusion by manual selection or by an exclusion rule. This means that you can either select each time slot yourself, or set a threshold for your delivery results and automatically select all time slots that fall below that threshold. You can make a quick decision looking at the provided data and choose the method that fits your situation better.
For more information about how to use this feature, read Optimize Campaign Delivery Schedule With Actionable Analytics.