Get Certified with Adform Academy: DSP and Ad Server

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Adform offers free, on-demand training courses through our education hub, Adform Academy. You can learn about new parts of the platform or gain in-depth knowledge about more advanced topics — all at your own pace.

Choose your certification path or browse the recommended courses for buy-side clients (see the list below).


  • Platform Essentials: This course introduces the basic, yet crucial, building blocks of using Adform FLOW. The topics covered here will help you familiarize yourself with account and campaign hierarchy, suggest the ideal setup, and personalize your Adform experience.

  • Ad Serving Essentials: Here we'll cover the Ad Serving foundations, which are necessary to build seamless direct campaigns. First, you'll learn how to set up campaigns, orders, and line items — as well as manage their settings. Later, you'll dive deep into banner and tag management topics — and you're good to go!

  • DSP Essentials: Here we have a course for you to build essential DSP programmatic skills. We'll start from the very beginning: introduction to our platform, Adform FLOW. Then, we'll move through the very basics of every programmatic campaign. At the end of the course, you will be able to set up programmatic campaigns and line items with ease and be able to decide which settings would work best for your campaigns.

  • Site Tracking: In this course, you'll dive deep into the world of Site Tracking. We'll cover the basics of how to generate, customize, and manage your Site Tracking setup. At the end of the course, you'll know how to work with tracking settings and container tags and how to manage tracking points in the most effective way.

  • Reports: Reporting can help you take your campaigns to the next level, so we're glad you chose this course! Here you'll find reporting foundations: how to use our real-time Analytics tools and build your own Custom Reports. Also, you'll learn how to review user journeys towards conversion and benefit from Data Exports.

  • Adform Studio: Imagine if you could create original ads with no coding or design skills? Well, you can! We developed our ad-building tool, Adform Studio exactly for this purpose. It lets you create engaging ads for websites or apps. Also, more experienced users can use the tool to access and customize the HTML code for banners. And when you’re done, Adform Studio automatically generates the file structure required to run ads in Adform. Sounds great? Let's begin!

  • Data Foundations: With Adform Flow, it's easier than ever to use data to create, manage, and connect to your desired audience. However, before we dig into the Adform Flow DMP capabilities, we have designed a quick foundation course for those less familiar with data in a Programmatic Marketing world.


  • Ad Serving Advanced: The Ad Serving Advanced course is the perfect follow-on from Ad Serving Essentials. It'll take your knowledge of the platform to the next level. We'll begin with direct line items before moving to uploading and creating advanced ads. Next, you’ll learn about rotators and finish with banners and tags. The course will help you to make the best use of the platform with advanced features to take your campaigns to the next level.

  • DSP Advanced: If you want to learn about advanced DSP features and master programmatic campaign management — look no further! In this extensive course we'll cover various topics, such as bid multipliers, video targeting, and much more. Also, only here you'll find many valuable tips & tricks on campaign optimization and RTB troubleshooting. We recommend this course if you have already finished DSP Essentials or if you feel confident using Adform DSP.

Best Practices

  • Optimize with Automated Budget Allocation: In this course, you'll understand how automated budget allocation works, as well as how and when to use it.

  • An Advertiser's Guide to Programmatic Guaranteed Deals: Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. In this course, you'll learn the fundamentals of programmatic guaranteed deals for advertisers.

  • Manage Large-Scale Campaigns using Spreadsheet Manager: Spreadsheet Manager can help you create and update hundreds of orders and programmatic line items at the same time. In this course, we cover some examples of when to use Spreadsheet Manager to make your workflow more efficient.

  • Optimize Line Items with Recommendations: In this course, we’ll look at how to use Adform’s recommendations to optimize your programmatic line items.

  • Establish Brand Safety and Suitability: In this course, we'll explore the important topic of brand safety and its significance in digital advertising. This course covers brand controls, how to activate Carbon Reduction powered by Scope3, and how to set domain block lists, allow lists, and templates.

  • Master Data: In this short course, you'll familiarize yourself with the benefits that Adform's Master Data services offer you. Learn how you can analyze customer behavior patterns at a transactional level, which can lead to better strategic business decisions.

  • Troubleshoot Deals: In this course, we’ll equip you with the skills to effectively troubleshoot deal delivery. We'll explore common challenges, such as line items not winning bids, and having limited reach. The course includes real-world examples and practical strategies to help you troubleshoot deals.

  • Troubleshoot Open Real-Time Bidding Campaigns: In some cases, campaigns or line items won’t start delivering, even though it looks like everything is set up correctly. In this course, we’ll go through some examples to show you how to troubleshoot campaigns that won’t deliver.

  • Create a CTV Campaign: As TV evolves, understanding CTV and best practices for CTV advertising becomes crucial if you want to engage with modern audiences. This course will provide you with the knowledge and skills needed to use the benefits of CTV and effectively run CTV advertising campaigns.

  • Drive Performance With Video: In this course, you'll learn how to increase performance through video campaigns. It covers prerequisites for performance campaigns, emphasizing brand awareness and organic conversions, while highlighting key pre-campaign setups like website tracking.

  • Increase Awareness With Video: In this course, you'll learn how video campaigns can help you achieve your brand awareness goals. We'll cover how to create effective video campaigns, including best-practice and setup guidelines. You'll learn how to choose a buying strategy for optimal campaign performance, and how to track your campaigns.

Industry Knowledge

  • Discover Changes in Identity and Data: How we collect and use internet user data is changing. This change disrupts how marketers traditionally use data to run digital advertising. In this course, we explain why this change is happening and what it means for you and the industry. Then, we'll introduce Adform's new ID Fusion solution, which is designed to help you achieve your advertising goals in this changing landscape.

  • Exploring Sustainable Trading Strategies: In this course, you'll learn about sustainable media within the adtech space, why Adform believes trading sustainability is important, and how to implement Adform's five sustainable trading tips.

  • Understand Evolving Privacy Regulations: In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.

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