Get Certified with Adform Academy: DSP and Ad Server

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Adform offers free, on-demand training courses through our education hub, Adform Academy. You can learn about new parts of the platform or gain in-depth knowledge about more advanced topics — all at your own pace.

Recommended Courses for Buy-Side Clients

  • Platform Essentials: This course introduces the basic, yet crucial, building blocks of using Adform FLOW. The topics covered here will help you familiarize yourself with account and campaign hierarchy, suggest the ideal setup, and personalize your Adform experience.

  • Ad Serving Essentials: Here we will cover the Ad Serving foundations, which are necessary to build seamless direct campaigns. First, you will learn how to set up campaigns, orders, and line items — as well as manage their settings. Later, you will dive deep into banner and tag management topics — and you're good to go!

  • Ad Serving Advanced: The Ad Serving Advanced course is the perfect follow-on from Ad Serving Essentials. It will take your knowledge of the platform to the next level. We will begin with direct line items before moving to uploading and creating advanced ads. Next, you’ll learn about rotators and finish with banners and tags. The course will help you to make the best use of the platform with advanced features to take your campaigns to the next level.

  • DSP Essentials: Here we have a course for you to build essential DSP programmatic skills. We will start from the very beginning: introduction to our platform, Adform FLOW. Then, we will move through the very basics of every programmatic campaign. At the end of the course, you will be able to set up programmatic campaigns and line items with ease and be able to decide which settings would work best for your campaigns.

  • DSP Advanced: If you want to learn about advanced DSP features and master programmatic campaign management — look no further! In this extensive course we will cover various topics, such as bid multipliers, video targeting, and much more. Also, only here you will find many valuable tips & tricks on campaign optimization and RTB troubleshooting. We recommend this course if you have already finished DSP Essentials or if you feel confident using Adform's DSP.

  • Adform's ID Fusion: How we collect and use internet user data is changing. This change disrupts how marketers have traditionally used data to run digital advertising. In this course, we explain why this change is happening and what it means for you and the industry. Then, we will introduce Adform's new ID Fusion solution, which is designed to help you achieve your advertising goals in this changing landscape.

  • Site Tracking: In this course, you will dive deep into the world of Site Tracking. We will cover the basics of how to generate, customize, and manage your Site Tracking setup. At the end of the course, you will know how to work with tracking settings and container tags and how to manage tracking points in the most effective way.

  • Data Foundations: With Adform Flow, it is easier than ever to use data to create, manage and connect to your desired audience. However, before we dig into the Adform Flow DMP capabilities, we have designed a quick foundation course for those less familiar with data in a Programmatic Marketing world.

  • Reports: Reporting can help you raise your campaigns to the next level, so we are glad you chose this course! Here you will find reporting foundations: how to use our real-time Analytics tools and build your own Custom Reports. Also, you will learn how to review user journeys towards conversion and benefit from Data Exports.

  • Master Data: In this short course, you will familiarize yourself with the benefits that Adform's Master Data services offer you. Learn how you can analyze customer behavior patterns at a transactional level, which can lead to better strategic business decisions.

  • Creative Studio: Imagine if you could create original ads with no coding or design skills? Well, you can! We developed our ad-building tool, Creative Studio exactly for this purpose. It lets you create engaging ads for websites or apps. In addition, more experienced users can use the tool to access and customize the HTML code for banners. And when you’re done, the Creative Studio automatically generates the file structure required to run ads in Adform. Sounds great? Let's begin!

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