2022 November 28: End of ID Fusion Beta

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Example 1. 2022 November 28: End of ID Fusion Beta

ID Fusion has delivered incredible results over the past year. This includes case studies which have led to ID Fusion winning many of the industry’s most prestigious awards. As a result, we are eager to share that ID Fusion beta will end on December 1, 2022 and that ID Fusion is being made available for all DSP accounts. You gain access to ID Fusion’s advanced free reporting capabilities as well as access to powerful paid capabilities. With the recent introduction of Campaign Goals, we can now forecast the impact of a campaign’s success and clearly differentiate where ID Fusion brings the most benefit. From December 6, 2022 we are suggesting ID Fusion’s paid capabilities by default during all NEW goal-based branding campaign setups. Learn more about the end of ID Fusion beta and how this impacts your future campaigns in this detailed Help article.


We’ve seen ID Fusion deliver incredible results over the past year, including winning numerous awards. As a result, ID Fusion exits beta on December 1, 2022 and ID Fusion is being made available for all DSP accounts.

With the recent introduction of Campaign Goals, we can now forecast the impact of a campaign’s success and clearly differentiate where ID Fusion brings the most benefit. From December 6th we are suggesting ID Fusion’s paid capabilities by default during all NEW goal-based branding campaign setups. We trust this brings value to the majority of branding campaigns, but the final decision always sits with you. This update includes both free and paid capabilities.

Important

This update does not trigger the need for any additional legal or contractual updates.

Key things for you to know:

  • ID Fusion is now enabled for all of your advertisers.

    You no longer need to enable it proactively to benefit from improved reporting on reach and frequency across channels for all of your campaigns.

    This capability is free of charge.

    You also get access to ID Fusion’s Targeting and Frequency capping (paid) capabilities on the campaign and line item level. [1]

  • ID Fusion is now suggested by default for new Branding Campaigns.

    You benefit from first-party ID activation, multi-ID capping, and cross-device capping without further actions. You can disable ID Fusion at any time on campaign or line item level.

    ID Fusion is a paid feature, but no contractual changes are required. CPM cost only occurs upon campaign delivery.

  • ID Fusion is available but deactivated for Performance Campaigns.

    Upon activation you benefit from first-party ID activation, multi-ID capping, and cross-device capping.

    ID Fusion is a paid feature, but no contractual changes are required. CPM costs occur upon campaign delivery.

Note

The same cost information on ID Fusion might be mentioned in other parts of Adform Help. If you have agreed with Adform on a different rate than mentioned below, your agreement always takes precedence.

ID Fusion Unpaid Capabilities

Advanced reporting powered by ID Fusion

Access to ID Fusion’s advanced paid capabilities

Cost for Paid Capabilities

€0.42

$0.50 (U.S. only)

(fixed price with possible conversion to other currencies)

Pricing Model

Cost per mille (CPM), applied on all bids

Details

  • Cost is included in the bid price.

  • Using an identity solution in line item targeting will incur additional fees.

Important

If your re-targeting setup includes setting first-party cookies via Site Tracking, please reach out to your Adform representative for contractual changes.

For a more detailed introduction to this product enhancement, the data we’ve used to support this update, and how you can get the most out of ID Fusion please reach out to your Adform representative. These improvements are part of our larger vision for delivering a truly exceptional omnichannel DSP that takes full advantage of augmented intelligence to support you in your daily tasks.

[1]

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