In reports, dimensions group data in a meaningful way.
A-C
A
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DIMENSION |
DESCRIPTION |
|---|---|
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Ad Creative Type |
The type of a banner content used in an ad: video, display, or pixel tag Category: Banner |
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Ad Interaction Type |
Types of ad interaction: click, impression, recent click, or recent impression Category: Site Tracking |
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Agency ID (OVK) |
A unique identifier of an agency or an agency office Set up the Agency ID (OVK) at the Advertiser level. You can use this dimension to match Adform statistics to media data. NoteUse with the Tag UID dimension for more granular data matching. Category: Campaign |
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Animation |
An X indicates that the publisher's placement accepts animation. Category: Media Plan |
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App ID |
An app ID provided by an app store Category: RTB |
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App Name |
An app name provided by an app store Category: RTB |
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App Store |
An app store name Category: RTB |
B
|
DIMENSION |
DESCRIPTION |
|---|---|
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Banner/AdGroup |
A banner name or, in case of search campaigns, an AdGroup name Category: Banner |
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Banner Attribute n |
Label(s) assigned to banners If all banners are labeled, you can use this dimension to report data in different splits. Category: Banner |
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Banner Attribute n ID |
An ID of a label assigned to a banner Category: Banner |
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Banner Domain (2nd level) |
A second-level domain that displays the banner at the time of a click or impression (For example, domain.com) This dimension is used with Clicks and Tracked Ads metrics. It is possible to report this dimension for programmatic campaigns, but it is recommended to report it for direct campaigns. Category: Delivery |
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Banner Domain (3rd level) |
A third-level domain that displays the banner at the time of a click or impression (For example, subdomain.domain.com) This dimension is used with clicks metric. If used with Tracked Ads metric, the dimension will display second-level domain information instead. It is possible to report this dimension for programmatic campaigns, but it is recommended to report it for direct campaigns. |
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Banner Format |
A banner format collected from the Banner Settings tab Category: Banner |
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Banner Global ID |
A global banner ID assigned by Adform All copies of a banner have the same Global ID as the original banner. Use the Banner Global ID to see how the same banner performs across different campaigns. Category: Banner |
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Banner ID |
A banner ID assigned by Adform Category: Banner |
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Banner Member |
The name of synchronized ad members Banner Member displays data only for synchronized ads and is compatible with clicks and events. Category: Banner |
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Banner Size |
The size of a banner (width x height) in pixels Category: Banner |
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Banner Type |
The type of banner: link, rich media, keyword, image, or video Category: Banner |
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Banner var 1-100 |
Display values that are passed through banner variables Banner variables capture information about visitor interactions with rich media banners. For example, a a banner variable can be set up to capture content that visitors enter into the banner. This information is only available in Banner variables data exports. |
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Banner Weight (KB) |
Banner weight in kilobytes Category: Banner |
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Browser |
The browser used to visit the site and view the ad Category: Technical |
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Buy Type |
The booking/ buy type of the selected line item: Impressions (CPM), Clicks (CTR), Viewable Impressions (vCPM), Days, Weeks, Months, Conversions, or RTB (for programmatic line items). Category: Buying |
C
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DIMENSION |
DESCRIPTION |
|---|---|
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Campaign |
A campaign name Category: Campaign |
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Campaign Billing ID |
A unique campaign identifier A Campaign Billing ID has the following structure: XXXX-YY-0123, (where XXXX is an agency abbreviation; YY is a country abbreviation, and 0123 is the ID). Category: Campaign |
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Campaign Currency |
The currency specified in campaign settings All of the monetary values in reporting are presented in the selected currency. NoteSynchronized search campaigns and tracking campaigns don't have a currency assigned, so such campaigns show a hyphen ( - ). Category: Campaign |
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Campaign End Date |
The date on which a campaign ends NoteFor direct campaigns, the end date doesn't impact delivery, or reporting. However, for programmatic campaigns, this dimension displays the exact campaign end date. Category: Campaign |
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Campaign ID |
A campaign ID specified by Adform Category: Campaign |
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Campaign Label 1-20 |
Labels assigned to campaigns Category: Campaign |
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Campaign Start Date |
The date on which a campaign starts NoteFor direct campaigns, the start date doesn't impact delivery, or reporting. However, for programmatic campaigns, this dimension displays the exact campaign start date. Category: Campaign |
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Campaign Type |
The type of a campaign specified when creating or editing a campaign Common campaign types are Google, Microsoft, mixed, display, search (non-API), social media, real-time bidding (RTB), affiliate, email, or non-campaign. Category: Campaign |
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Characters/Line |
The number of characters per line that a publisher accepts for a text ad Category: Media Plan |
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City |
A city name based on each visitor’s IP address (Adform uses an external IP database to determine the city.) Category: Geographical |
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Click Details |
A banner click tag or keyword (If a banner has multiple click tags, this indicates clicks for each click tag name separately.) Category: Banner |
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Client |
A client (advertiser) or advertiser name as defined in the account Category: Campaign |
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Client ID |
A unique numeric client (advertiser) identifier Category: Campaign |
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Connection Type |
The type of internet connection (for example, Wi-Fi) Category: Geographical |
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Continent |
A continent name based on each visitor’s IP address (Adform uses an external IP database to determine the continent.) Category: Geographical |
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Cookies Enabled |
Visitor cookie acceptance settings:
Category: Technical |
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Country |
A country name based on each visitor’s IP address (Adform uses an external IP database to determine the country.) Category: Geographical |
D-F
D
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Date |
A combination of day, month, and year (The date format depends on the regional settings in the Adform DSP user profile.) Category: Time |
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Deal ID |
A deal ID used in private marketplaces Category: RTB |
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Deal Name |
A deal name used in private marketplaces Only automatically created deals have a name. Manually created deals appear only with an ID in reports Category: RTB |
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Device Model |
The device model name or number used by the hardware vendor to identify the device (for example, SM-T805S) Category: Technical |
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Device Type |
The type of the device used to visit the site: desktop, tablet, mobile, console, eReader, media hub, small screen phone, smart watch, other mobile, or smart speaker This technical data comes from the header of an active browser page. It is also known as a user-agent. (Doesn't require JavaScript tags.) Category: Technical |
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Device Vendor |
The name of the company that manufactures the device or primarily sells it (for example, Samsung) Category: Technical |
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DMA Region |
The visitor‘s market area (designated market area, DMA) This could be called a media market. (For more information, see Geo and Culture - DMA Regions) Category: Technical |
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DMP Data Provider (Creative) |
A data management platform (DMP) provider whose data is used in a rotator or a dynamic ad to show an impression Category: DMP |
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DMP Data Provider (DSP) |
A DMP provider whose data was used in real-time-bidding (RTB) to win an impression Category: DMP |
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DMP Data Provider ID (Creative) |
An ID of the DMP data provider whose data was used in a rotator or a dynamic ad to show an impression Category: DMP |
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DMP Data Provider ID (DSP) |
An ID of the DMP data provider whose data was used in RTB to win an impression Category: DMP |
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DMP Segment (Creative) |
A DMP data provider audience that was used in a rotator or a dynamic ad to show an impression Category: DMP |
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DMP Segment (DSP) |
A DMP audience that was used (included or excluded) in RTB to win an impression Category: DMP |
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DMP Segment ID (Creative) |
An ID of the DMP audience that was used in a rotator or a dynamic ad to show an impression Category: DMP |
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DMP Segment ID (DSP) |
A DMP audience ID that was used (included or excluded) in RTB to win an impression Category: DMP |
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DMP Segment Source (Creative) |
A source (for example, original, cross-device, or audience extension) of the DMP audience that was used in a rotator or a dynamic ad to show an impression Category: DMP |
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DMP Segment Source (DSP) |
A source (for example, original, cross-device, or audience extension) of the DMP audience that was used in Real-Time Bidding to win an impression Category: DMP |
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Dynamic Ad |
An entity that links a specific creative shell, images, text, and a version spreadsheet in a dynamic ad setup (Each specific dynamic ad has a serving tag.) Use this dimension if you have dynamic ads in your campaign. Category: Dynamic Ad |
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Dynamic Ad Creative Shell |
A banner that's used as a shell for dynamic ads (It has the rendering logic for dynamic content.) Use this dimension if you have dynamic ads in your campaign. Category: Dynamic Ad |
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Dynamic Ad Setup |
An entity that has information about creative shells, a version spreadsheet (data), and a specified dynamic ad strategy Use this dimension if you have dynamic ads in your campaign. Category: Dynamic Ad |
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Dynamic Ad Version |
A single set of data variables and values used for messaging a dynamic ad (A version spreadsheet has one row for each version.) Use this dimension if you have dynamic ads in your campaign. Category: Dynamic Ad |
E
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Environment Type |
The type of device environment: desktop, mobile web, mobile in-application, mobile (unidentified), or CTV Category: Technical |
F
G-I
G
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Global Media |
Publishers that are automatically synchronized with the global media database Category: Buying |
H
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DIMENSION |
DESCRIPTION |
|---|---|
|
Global Media |
Publishers that are automatically synchronized with the global media database Category: Buying |
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Hour |
The hour of the day (displayed as 0 - 23) Category: Time |
I
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Industry Vertical |
An advertiser's industry assigned upon creation, for example Arts & Entertainment, Education, Business NoteThis dimension is useful for standardizing reports when analyzing multiple advertisers’ data by industry. Category: Campaign |
J-L
K
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DIMENSION |
DESCRIPTION |
|---|---|
|
Keywords Match Type |
The type of a keywords match: Exact, Broad, or Phrase This dimension is only applicable for search engine campaigns that are synchronized with Adform through the Adform API. Data is taken from search engines such as Google or Search Alliance. Category: Media Plan |
L
M-O
M
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Manager |
The name of the person responsible for a campaign Set the manager when creating or editing a campaign. Category: Media Plan |
|
Max Animation Time |
The maximum animation time (in seconds) that a publisher accepts for a placement Category: Media Plan |
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Max Flash / Rich Media Weight |
The maximum banner size (in kilobytes) a publisher accepts for a placement Category: Media Plan |
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Max Framerate |
The maximum banner frame rate (in frames per second) that a publisher accepts for a placement Category: Media Plan |
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Max GIF Weight |
The maximum size of .gif file that a publisher accepts for a placement Category: Media Plan |
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Max Height |
The maximum banner height (in pixels) that a publisher accepts for a placement Category: Media Plan |
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Max Stream Time |
The maximum streaming time (in seconds) that a publisher accepts for a banner's placement Category: Media Plan |
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Max Width |
The maximum banner width (in pixels) that a publisher accepts for a placement Category: Media Plan |
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Media |
A provider of advertising space, such as an online newspaper or a community (Also known as a publisher.) Category: Buying |
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Media Contact |
The contact information for a publisher Category: Media Plan |
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Media Country |
The country name where a publisher is located Category: Media Plan |
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Media Group 1-5 |
Publisher groupings, for example, by content, by media type or by target group Category: Buying |
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Media ID |
A unique numeric publisher identifier that's visible only in reports Category: Buying |
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Media: Line Item |
Publisher and line item name displayed in one dimension Category: Buying |
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Media Line Item (Sync) |
Line items' names that are assigned to line items during the "Select Placements“ step in the Media Plan page This dimension is useful when making benchmarking reports at the line item level. Category: Media Plan |
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Media Section |
A publisher's platform section that has several placements and is usually devoted to publishing information of similar content (for example, sports, finance, or transportation) Category: Buying |
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Month |
The name of a month when a click or an impression was registered for a campaign NoteA month may appear in different languages. It depends on regional settings in the user profile: Manage Profile > Locale. Category: Time |
N
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Network |
An organization consisting of multiple publishers focusing on various types of media placements (for example, advertising.com or Euroads) Category: Buying |
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Network ID |
A unique numeric network identifier that's visible onlyi n reports Category: Buying |
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Number of Lines |
The number of lines accepted for a text ad by a publisher Category: Media Plan |
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Number of Time Units |
The number of booked time units Category: Media Plan |
O
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DIMENSION |
DESCRIPTION |
|---|---|
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Operating System |
The operating system on the visitor's device used to view the webpage Category: Technical |
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Order |
A campaign order used to group line items for more complex and longer campaigns Category: Buying |
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Order ID |
An order ID specified by Adform Category: Buying |
P-S
P
|
DIMENSION |
DESCRIPTION |
|---|---|
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Page |
A tracking point (referred to as page in reporting context) name that begins with an abbreviation (for example, A1: Tracking_point_name") NoteAdform attributes non-site-tracking statistics (impressions or clicks) to the tracking point abbreviation A0. Category: Site Tracking |
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Page ID |
A unique tracking point ID that's used in Site Tracking Category: Site Tracking |
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Paid Keywords |
Keywords used in search engine (pay-per-click) marketing (for example, Google Ads) NoteThis dimension displays values (keyword or click tag) for any type of campaign in Adform. Category: Banner |
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Pre-bid Brand Safety Features |
The pre-bid brand safety features that were used to prevent buying an impression on domains with undesirable or brand-incompatible content Category: RTB |
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Pre-bid Brand Safety Providers |
The name of a pre-bid brand safety provider that was used to prevent buying an impression on domains with undesirable or brand-incompatible content Category: RTB |
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Pre-bid Contextual Targeting Features |
The pre-bid features that were used to verify the impression Category: RTB |
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Pre-bid Contextual Targeting Providers |
The names that were used to verify the impression Category: RTB |
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Product Retargeting |
The products used in product retargeting ads NoteThis is compatible only with clicks and post-click conversions. Category: Banner |
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Programmatic Buy Type |
The buy type of a programmatic line item: Real-Time Bidding or Programmatic Guaranteed Category: RTB |
R
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Reaction Time |
Time from the last time a visitor clicks a banner to a conversion:
If the visitor didn't click the banner, then Adform calculates the reaction time from the last impression to the conversion. NoteReaction time is calculated for all tracked pages (not only the ones that lead to a conversion), so page views can also be reported with the reaction time. Category: Site Tracking |
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Referrer |
The website a visitor visited before landing on a tracked website: NoteThis dimension appears in the Referrers report in Analytics section and in data exports. |
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Referrer Type |
A referrer type based on where the website visitors come from:
NoteIf Adform trackers are on paid search ads, the visit is considered as coming from a Campaign referrer type. Category: Site Tracking |
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Region |
A region name based on each visitor’s IP address (Adform uses an external IP database to determine the region.) Category: Geographical |
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RTB Ad Position |
The position of an ad on a page (for example above the fold or below the fold) Category: RTB |
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RTB Categories |
IAB Contextual categories (Tier 1 and Tier 2) of the placement included in the bid request Networks and ad exchanges categorize the content of publisher sites, therefore, you can target audiences based on content. You can use the RTB Categories dimension to measure programmatic campaign performance by contextual categories. NoteWhen an impression is made on a page that belongs to more than one category set, Adform lists all applicable combinations without duplication. Therefore, you can pair each category with its subcategory for detailed reporting. Category: RTB |
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RTB Parent Categories |
IAB Contextual categories (Tier 2) of the placement included in the bid request Networks and ad exchanges categorize the content of publisher sites, therefore, you can target audiences based on content. You can use the RTB Parent Categories dimension to measure programmatic campaign performance by contextual categories. NoteWhen an impression is made on a page that belongs to more than one category set, Adform lists all applicable combinations without duplication. Therefore, you can pair each category with its subcategory for detailed reporting. Category: RTB |
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RTB Domain |
Second level URLs of publisher sites (for example, cnn.com) that come with bid requests Category: RTB |
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RTB Inventory Source |
The sell-side platform (SSP) or ad exchange that ran an RTB auction (for example, Microsoft Ad Exchange) Adform assigns N/A as the value for this dimension when:
Category: RTB |
|
RTB Inventory Source ID |
The ID of an SSP or ad exchange that ran an RTB auction Category: RTB |
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RTB Not-Winning Reasons |
The reason a bid wasn't won Adform imports reasons (based on the Open RTB protocol) from integrated partners. See OpenRTB API Specification Version 2.5 (see Section 5.25. Loss Reason Codes) for a full list of reasons. Category: RTB |
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RTB Video Placement Type |
The type of a video placement:
Category: Technical |
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RTB Video Position |
The position of an ad in a video timeline:
Category: Technical |
S
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Screen Colors |
The number of colors on a device's screen used to view the page (for example, 16-bit) (This dimension requires JavaScript tags.) |
|
Screen Resolution |
Screen resolution in pixels of the visitor's device used to view the page (for example, 1024x600) (This dimension requires JavaScript tags.) Category: Technical |
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SE Account |
The name of a search engine account Adform only reports search engines that are connected to your Adform account. NoteThis dimension is applicable only for search engine campaigns that are synchronized with Adform through its API Category: Campaign |
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SE Ad Group Status |
The status of a search engine ad group: Active, Paused, or Deleted Adform only reports search engines that are connected to your Adform account. NoteThis dimension is applicable only for search engine campaigns that are synchronized with Adform through its API. |
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SE Campaign Status |
The status of a search engine campaign: Active, Paused, or Deleted Adform only reports search engines that are connected to your Adform account. NoteThis dimension is applicable only for search engine campaigns that are synchronized with Adform through its API. |
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SE Keyword Max CPC |
The maximum cost per click (CPC) of a search engine keyword Adform only reports search engines that are connected to your Adform account. |
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SE Keyword Status |
The status of search engine keyword: Active, Paused, or Deleted Adform only reports search engines that are connected to your Adform account. NoteThis dimension is applicable only for search engine campaigns that are synchronized with Adform through its API. |
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SE Text Ad |
The names of search engine text ads Text ad names are synchronized with search engines. A typical text ad has an active link to the website of an advertiser with a short description or a promotion. Adform only reports search engines that are connected to your Adform account. NoteThis dimension is applicable only for search engine campaigns that are synchronized with Adform through its API. |
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SE Text Ad Status |
The status of search engine text ads: Active, Paused, or Deleted Adform only reports search engines that are connected to your Adform account. |
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Sending Variables |
Indicates whether a tracking point sends website variable data. (This dimension requires a site tracking setup.) Use this dimension with the Conversions (All), Pageviews and Tracking Points metrics. A website variable has information collected from visitors on a tracked page of an advertiser's website. Category: Site Tracking |
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Size |
The banner size that's allowed to be displayed for a publisher Category: Media Plan |
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Sys Var 1-7 |
Report variables with information collected from the tracked pages of an advertiser's website It's possible to pass a unique value for each tracking point call (Order item) or multiple values for each tracking point call (Product item). (This dimension requires a site tracking setup.) Category: Site Tracking |
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Sys Var 8-96 |
Data export variables with information collected from the tracked pages of an advertiser's website It's possible to pass a unique value for each tracking point call (Order item) or multiple values for each tracking point call (Product item). (This dimension requires a site tracking setup.) Category: Site Tracking |
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Sys Var Age Group |
Age group data collected from the tracked pages of an advertiser's website (This dimension requires a site tracking setup.) A unique value is passed for each tracking point call. This data is available in reports. Category: Site Tracking |
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Sys Var Country |
Country data collected from the tracked pages of an advertiser's website (This dimension requires a site tracking setup.) A unique value is passed per tracking point call. This data is available in reports. Category: Site Tracking |
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Sys Var Currency |
Currency data collected from the tracked pages of an advertiser's website (This dimension requires a site tracking setup.) A unique value is passed per tracking point call. This data is available in reports. Category: Site Tracking |
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Sys Var Gender |
Gender data collected from the tracked pages of an advertiser's website (This dimension requires a site tracking setup.) A unique value is passed per tracking point call. This data is available in reports. Category: Site Tracking |
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Sys Var Order Id |
A unique order ID for each order collected from the tracked pages of an advertiser's website (This dimension requires a site tracking setup.) A unique value is passed per tracking point call. This data is available in data exports. Category: Site Tracking |
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Sys Var Order Status |
The current order status for each Order ID (This dimension requires a site tracking setup.) This data is available in data exports. Category: Site Tracking |
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Sys Var Product Category |
The category of an ordered product collected from the tracked pages of an advertiser's website (This dimension requires a site tracking setup.) Multiple values can be passed per tracking point call. This data is available in reports. Category: Site Tracking |
|
Sys Var Product Count |
The number of products ordered If any product-level variables are implemented, "1" indicates each single value by default. If this variable is implemented on an advertiser's website, it is possible to pass any number. This data is available in reports. (This dimension requires a site tracking setup.) Category: Site Tracking |
|
Sys Var Product ID |
The ID of a sold product collected from the tracked pages of an advertiser's website (This dimension requires a site tracking setup.) Each tracking point call can pass multiple values. This data is available in reports. NoteUse this dimension with either one or both metrics: Sys Var Product Count or Sys Var Product Sale. Category: Site Tracking |
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Sys Var Product Name |
The name of a sold product collected from the tracked pages of a advertiser's website (This dimension requires a site tracking setup.) Each tracking point call can pass multiple values. This data is available in reports. Category: Site Tracking |
T-V
T
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Tag ID (BN) |
The ID of a click tag (a third-party code sent from Adform to a publisher to track banners) Category: Buying |
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Tag UID |
A unique identifier of a tag to use for matching Adform statistics to media data NoteUse with the Agency ID (OVK) dimension for data matching at the Agency or Agency Office level. A Tag UID is different from the Tag ID (BN) number. Category: Buying |
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Tag |
The name of a tag (a third party code sent from Adform to a media to track banners) Category: Buying |
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Type |
Banner type accepted by a publisher Category: Media Plan |
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Total Characters |
The total number of characters a publisher accepts for an ad's text Category: Media Plan |
V
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Video Player Size |
The size of a video player (for example, HD (720p-1079p)) Category: Technical |
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Video Start Mode |
The start mode of video ads: Auto-play, Click-to-play, and Unknown NoteIf you use Adform tags and want to track auto-play videos, add an additional auto-play parameter to the URL. Category: Technical |
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Viewability % |
The viewable banner area in intervals of 0%-49% and 50%-54% Category: |
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Viewability Time (Extended) |
The duration when a banner is viewable in intervals of 0-1 seconds, 1-2 seconds, or 2-3 seconds Category: |
|
Viewability Time (sec.) |
The amount of time a banner is viewable in intervals of 0–1, 1–2, and 2–5 seconds Category: Engagement |
|
Visit Duration |
The duration of a visit to a tracked website:
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W-Z
W
|
DIMENSION |
DESCRIPTION |
|---|---|
|
Website |
The name of a tracked website taken from a tracking point name For example, if the tracking point name is Adform/Help/Site Tracking, the Website dimension displays Adform. Category: Site Tracking |
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Website Section |
The name of a section of a tracked website taken from a tracking point name For example, if the tracking point name is Adform/Help/Site Tracking, the Website Section dimension displays Help. Category: Site Tracking |
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Website Subsection |
The name of a subsection of a tracked website taken from a tracking point name For example, if the tracking point name is Adform/Help/Site Tracking, the Website Subsection dimension displays Site Tracking. Category: Site Tracking |
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Week |
The number of weeks (1 to 52) Category: Time |
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Weekday |
The day of the week (Sunday, Monday, and so forth) Category: Time |