2022 October 31: Enhanced Cookie-Free Contextual Targeting Solutions from Comscore

  • Updated

Continuing our collaboration with Comscore, we’re adding support for Predictive Audiences and Cookie-Free Demographics, which offer the possibility to define a content targeting strategy that works without cookies. By using these features, you can reach audiences based on granular consumer behavior through privacy-friendly contextual signals. If you‘re not able to find a suitable segment in standard taxonomy, you can create custom segments in Comscore’s platform and import them into Adform. Improve audience reach with this solution from Comscore that's both cookieless and privacy friendly.

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